How We Approach Real Estate Marketing
Consumer behavior has changed, however, most real estate professionals have not. Most real estate agencies use the same marketing and sales processes. This means if you’re using the same processes as your competitors, you’re not differentiating enough to stand out. Your processes could also be inefficient.
For example, do most of your leads come from “squeezing” visitors who want to search your MLS? If so, you’re treating each “lead” equally by calling, emailing and texting over and over, hoping to get them on the phone. How do you think that makes your prospects feel? Much of the time, you’re competitors are hounding them as well, with the same tactics. Why would they want to talk to you?
Let’s face it, consumers prefer to research themselves. They only want to talk to you when they’re ready. Since this is often the case, shouldn’t you change your marketing and sales processes?
We create marketing funnels that nurture your prospects, qualify leads and notify you of the people who actually WANT your help. Wouldn’t you rather focus your time talking to qualified leads, instead of playing the “numbers game?”
Our real estate marketing campaigns leverage multiple channels helping you attract more qualified visitors and convert them to interested prospects. We have solutions to generate buyer, seller and investor leads to fuel business growth.
Savvy real estate professionals use strategic marketing, tools, data and systems to attract the right prospects, provide value and reach out when the timing is right. Prospects prefer this method and you should too!
Below is the process we use to build our marketing funnels.