Are you taking advantage of the power of Google AdWords?
AdWords are one of the simplest, most cost-effective ways to get your message out. A high ROI is definitely possible with the right strategy.
But just like any other digital marketing medium, there’s a real art and science to getting it right. Understanding the basics and best practices is vital to making the most of your time with AdWords.
Whether you’re just thinking about it or have already implemented an AdWords campaign, keep reading for a quick look at four ways you can maximize the effectiveness and ROI of your campaigns.
Target Your Audience
AdWords allows you to target a variety of really specific information, which is great news for marketers who know their business and product.
One way to better target your audience is to use AdWords’ ability to target a specific set of websites.
By setting your AdWords campaign to “search network only,” you can display ads only on sites that your audience is likely to hang around.
Test different networks and see how your ads perform before moving to a wider audience.
Stick to Relevant Keywords for an Optimal AdWords Campaign
This one should be pretty simple. The reality is, selecting the right keywords is often more difficult than it seems.
Just because a keyword (or words) sound relevant to you, doesn’t mean they’re the best pick for your audience. Researching keywords is an important part of any successful AdWords strategy.
Thankfully, AdWords has one of the best keyword research tools built right in–Keyword Planner.
As you research keywords, remember that people tend to search in natural, conversational language.
Choose an Effective Schedule
Another important aspect of effective AdWords campaigns is picking the optimal times to run your ads.
Running ads at all hours of the day is not the most effective strategy–regardless of your demographic.
In order to run ads at the best time of the day, it’s important that you understand your customers and when they’ll be most receptive to advertising.
If your target audience is largely working professionals, your ideal time may be throughout the workday.
Creating buyer personas can really help estimate when potential customers might interact with your brand.
Don’t Ignore Your Reporting
Much like Google’s other reporting tools, AdWords offers some very useful reporting functions.
With the kind of data AdWords’ is capable of compiling, there’s really no excuse not to put the information to use.
Whether you want to track common metrics like click-through rates and conversions, or want to go deeper and look at where your ads are appearing in search results, AdWords can do it.
Putting It All Together
Google AdWords is one of the most powerful, cost-efficient ways to generate leads and, ultimately, sales.
While setting up a campaign can feel a bit complex, the dividends can be significant.
If you’re working on an AdWords campaign, get in touch with us for help optimizing your strategy.