“Does my business really need expert SEO services anymore?”
In recent years, that’s been the question on many business owners’ minds. There have been a lot of articles on this subject, and everyone seems worried that the SEO industry will soon crumble to dust.
The truth is, SEO is not dead. However, it’s constantly in flux. Many marketing tactics that worked last year are now hopelessly outdated.
One thing that hasn’t changed is that search engines are still a thing. As long as they don’t go out of style, ranking in them will hold some value.
Still not convinced SEO is all that important? Here are five reasons you should think otherwise!
Great Return on Investment
Did you know that SEO has one of the most cost-effective ROIs in the advertising world?
Of course, it’s easy to see why. Like any other inbound marketing strategy, SEO allows you to market your products and services to people who are looking for them. In other words, these consumers are already convinced they need whatever you’re selling.
Even when compared to other forms of online marketing such as PPC and social media, SEO holds its own. If you’re looking for long-term visibility, organic SEO is still a must-have in any marketing campaign.
Improved Business Credibility
Ranking in search engines can make a big difference in purchasing decisions.
For example, let’s say you’re looking for an electrician. When you type your query into Google, are you more likely to call the guy on the first page of results or someone stuck on the fifth page?
For most of us, this is a subconscious process. If Google says the guy on the first page is more relevant to our needs, we’ll listen.
By itself, traffic is just a vanity metric. Attracting a lot of visitors doesn’t necessarily lead to revenue growth.
However, it’s important to remember that most of these visitors are qualified leads. If they’re on your website, they were probably looking for products and services you’re selling. The more visitors you attract, the more conversions you’ll achieve.
How do you convert traffic to sales? A good first step would be to have a relevant landing page.
More Insight Into Your Customers
When it comes to generating traffic, SEO and Google Analytics should go hand-in-hand.
By combining these two, you can collect all kinds of data and metrics about your customers. You can find out what keywords they search for, where they live, how they browse, which technology they use, and so on.
As you might imagine, this kind of insight can be invaluable. Thanks to this data, you’ll be able to make a more informed decision about your future marketing plans.
Everyone’s Using Expert SEO Techniques
Since we know SEO still works, you can bet your competitors are using it.
In a way, SEO can be a never-ending cycle. Every single year brings numerous new developments to the industry. The only way to avoid getting left behind is to keep researching the market and improving your position.
As you can see, investing in expert SEO services is still a great way to generate more revenue.
If you’re looking for ways to improve your SEO efforts, we’ve got some ideas.