5 Facebook Ad Targeting Tips for Realtors

Despite recent news, Facebook ads still open a world of potential for using real estate ads. It’s really no different than direct mail marketing, except you can reach far more people and it’s much cheaper. The key to Facebook ad targeting is to get your ads seen by your target market. Those are the eyes with […]

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The Role of Social Media in Luxury Real Estate Marketing

Marketing for a luxury real estate firm can be a tricky task. Luxury is a competitive niche with a naturally limited consumer base, so it’s important to go above and beyond other agencies. One of the ways to do this is through leveraging social media. So how can social media give you a luxury real […]

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Improve Your Conversion Rates With These 5 Lead Nurturing Tips

When it comes to getting the sales that you need to really rock your real estate business, your best bet is to channel your inner caregiver and focus on seriously nurturing your prospects. Lead nurturing is all about showing your sales leads that you can be trusted and building a relationship with each and every one of […]

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10 Components of a Successful Real Estate Marketing Website

Real estate is the industry that never sleeps – and it’s the reason why you need to have a remarkable website advertising your firm day and night. Folks are always looking for a new place to live and this does not always occur during regular business hours. So while you’re sleeping and relaxing at home, […]

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Analytics: A Guide to Google Metrics

  If this is your first time using Google Analytics and tracking metrics, it can get a little confusing. Do you know where to start when it comes to Google metrics? Do you know which metrics to observe first and which ones really don’t matter? Proper use of Google metrics can absolutely make or break […]

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5 Tips On Writing Killer House Descriptions

There are over 2 million licensed real estate agents in the United States. Among those 2 million agents, over 5 million existing homes have been sold. That’s a lot of listings on the MLS. With so many agents and listings, how do you get your listings to stick out? Well, it can start as soon as the […]

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The Digital Realtor: 4 Tips On Selling Homes Online

Statistics show that nearly 5.5 million existing homes were sold in 2016. Selling homes online is making it easier than ever for people to take their house, and expose it to a wide audience of potential buyers. It’s important to consider selling online as an option because it allows you to sell the home quicker, and for […]

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Show Stopper: How Ads Can Change Your Google Strategy

There was a time, seemingly forever ago, when all a company wanted to do was show up at the top of a consumer’s Internet search. That top spot, it was assumed, would lead to untold fortune and glory. Well as the Internet has evolved, so has the way we look at monetizing our participation in […]

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