What Is a Squeeze Page? Here’s What You Need to Know

In the current business climate, you’d be hard pressed to find a new business that survives without some form of digital marketing. Whether you’re talking about using SEO to get that organic reach, pay-per-click ads, or social media; digital marketing is the best way to drive traffic to your business. Notable the oldest the form […]

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4 Things You Need to Boost Landing Page Conversion Rates

Your sales funnel is destined to fail if the top of it doesn’t bring in sales leads. For many businesses, the landing page is that essential first step. It’s also one of the touchiest factors you work with. Fortunately, there are people out there who’ve studied every portion of it. If you’re willing to learn […]

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3 Signs Your Website Needs a Redesign

Your website is one of the most important business tools you have. It doesn’t matter how amazing your products are or the kind of top-notch customer service you offer if you can’t create a positive, and memorable user experience online. This begins with strong web design. Your online performance is also determined by things like a […]

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How to Create a Landing Page You Can Use for Lead Generation

Did you know that 11 is the average number of form fields on a landing page? However, if you reduce this to only four, you could increase conversions by as much as 120%! This is one of the many things to consider when you create a landing page. With that in mind, let’s dive into our top pieces […]

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What is Lead Nurturing? A Complete Guide

We know that businesses rely on leads but, a lot of the time we only think about generating them. There are other ways to improve the number of sales earned from leads. Here’s where lead nurturing comes in. Lead generation is only half the story. Your team can generate thousands of leads but, if they […]

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A Complete Guide to Automated Lead Generation

Did you know that 63% of businesses confess their top marketing challenge is generating traffic and leads? The quality of those leads is another common obstacle. 68% of B2B professionals say increasing the quality of leads is their top priority. But how? Acquiring more leads and pinning down better leads takes either a chunk of money or a brilliant […]

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Marketing Automation for Small Business: A Complete Guide

Marketing automation has seen a meteoric rise over just the last few years. What was once deemed necessary only for large companies is now used by companies regardless of size or industry. With 80% of marketers reporting that marketing automation helped them increase leads which contributed to a 14.5% increase in sales productivity, it’s easy to see […]

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Google Adwords Lead Generation: A Complete Guide

There are various ways you can advertise your products and services using the Web. And one of the best ways to get quick results is to use Google Adwords. Now, if you’re not already using Adwords lead generation, then it’s time to reconsider your strategy. After all, Google owns 87% of the search engine market share. And 75% […]

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8 Tips for How to Improve a Website With a Better Web Design

Is your website easy to navigate? Do your visitors know what your company does? Is the layout understandable? Are you getting enough readership on your blog? If you answered ‘no’ to any of these questions, it might be time to rethink your website design and learn how to improve a website. The internet is full […]

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Google Adwords for Beginners: How to Start Your First Campaign

Google Adwords is a great tool that gives you access to the vast majority of Internet users, but it may leave some wondering about Google Adwords for beginners. While a significant amount of the internet is shrouded in the Deep Web, most users only access the visible part, which Google has documented and indexed for its search […]

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