Are You Selling your Software’s Solutions or Features?

You probably already know that you should focus more on your software’s solutions instead of features, but let’s be honest, your website, emails etc. focus primarily on your feature set… right? It’s easy and natural to find yourself talking about your features, after all, they’re awesome! But try to always remind yourself WHY you built […]

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5 Ways IT Companies Can Increase Leads

IT consulting companies often work their local market. Most markets have plenty of competition, which makes standing out and increasing lead volume challenging. So what can IT consulting companies do to generate a steady stream of qualified leads? Below are 5 ways to establish your brand, increase traffic and grow lead volume. SEO If your […]

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How to Build a Real Estate Marketing Funnel to Drive more Qualified Leads

If you want to focus on generating quality leads, then you’ll likely need to build a real estate marketing funnel. Real estate marketing is competitive and in order to really prosper, you should find better ways to operate than your competition. Attract Every real estate marketing funnel needs to be filled with targeted traffic. There are lots […]

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How to Get Your Content Marketing Off the Ground

Authenticity is the primary ingredient that you need to make your content marketing successful, and that means you have to provide something unique, useful, and relevant for your readers without coming across as blatantly advertising. If you only are regurgitating old information that is available elsewhere, there is a good chance many of your potential […]

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How to Lower Your Cost Per Lead

Increasing quality lead volume at a lower cost is one of the most sought after goals for most businesses and marketers. How exactly can you lower your cost per lead? Below are a few ways we’ve been able to lower our clients’ cost per lead. Track cost per lead First, let’s let Captain Obvious say his peace. […]

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3 Marketing Sales Funnels You’re Not Using But Should

By now you’ve probably heard of (or even use) marketing sales funnels. If you’re good, your business is already using marketing automation in your funnels. I’m going to go out on a limb here and guess that you have ONE marketing sales funnel. That’s good, but you want to be better than good right? If […]

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Why PPC Is Not As Expensive As You Think

Search Engine Marketing (SEM, paid search) often gets the “expensive” tag because you’re normally paying-per-click. Crap, that does sound expensive doesn’t it! BUT, there really isn’t such a thing as free marketing. Marketing either costs time, money or both. So if you want to promote your business, you’re going to need budget any way you […]

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How to Optimize Your Registration Page

You’ve done a good job promoting and people are landing on your registration page. What percentage are filling out your form and signing up? Do you know? Could you be converting more? Below are a few tips to help you optimize your registration page for more sign-ups, new accounts, trials, leads and sales. Know the […]

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How to Create a Lead Capture Page for More Conversions

Want more leads from your website? Of course you do! Do you currently use landing pages for lead capture? If not, you should, they work! That’s why 68% of B2B businesses use landing pages for lead generation. Simply using a lead capture page may not net you the desired results you’re looking for. It’s important […]

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Video Marketing Statistics Proves Why You Should Use It

Remember when “Video Killed the Radio Star?” It turns out that “video wasn’t done killing!” The 1979 hit by the Buggles “Video Killed the Radio Star” will always act as a reminder that as we innovate technology, the old mediums become less important can eventually “die off”. While we still have radio, it’s popularity has dwindled […]

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