5 Tips On Writing Killer House Descriptions

There are over 2 million licensed real estate agents in the United States. Among those 2 million agents, over 5 million existing homes have been sold. That's a lot of listings on the MLS. With so many agents and listings, how do you get your listings to stick out? Well, it can start as soon as the […]

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The Digital Realtor: 4 Tips On Selling Homes Online

Statistics show that nearly 5.5 million existing homes were sold in 2016. Selling homes online is making it easier than ever for people to take their house, and expose it to a wide audience of potential buyers. It's important to consider selling online as an option because it allows you to sell the home quicker, and for […]

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Show Stopper: How Ads Can Change Your Google Strategy

There was a time, seemingly forever ago, when all a company wanted to do was show up at the top of a consumer's Internet search. That top spot, it was assumed, would lead to untold fortune and glory. Well as the Internet has evolved, so has the way we look at monetizing our participation in […]

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Taking Your Business Online: A Guide To Digital Marketing For Real Estate Brokers

Increasing your business as a real estate agent without the internet is a tough task to accomplish. Having an online presence and a place to showcase your work is important when people are looking for a real estate. Let's be honest, more often than not, the first thing people turn to is the internet. Digital marketing […]

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How to Create a Digital Marketing Plan

  Video Transcript: What's up guys? This is Zack from HookLead. We’re starting a new year, we're wrapping up the end of January and I'm sure most of you being business professionals have big goals for this year, right? So today we want to talk about a marketing plan, putting together a marketing plan and […]

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Using Facebook's Dark Side to Boost Conversions

Facebook had 2.07 billion monthly active users in 2017, making it one of the most effective digital marketing platforms. But in the scramble to create new and better content, it can be all too easy to overlook grassroots methods that'll sure up your current strategy and boost conversions. The key is to build your campaigns smarter, rather than […]

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Top Sale: 10 Real Estate Marketing Ideas

While the average real estate agent makes around $45,000 a year, successful agents can make upwards of six figures. Their secret? Effective marketing. With real estate marketing, you can grow your client list, and build a portfolio of high-quality properties that will drive your profits. Ready to get started? Here are 10 marketing ideas for real estate […]

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6 Warning Signs Your Agency Needs a PPC Expert

Are your PPC efforts humming along, or sputtering out of control? Are you paying 2 times, 3 times or even 4 times per click compared to your competitors? Do you even know? PPC platforms like Adwords are easy to set up. But they're not so easy to master -- even for the tech savvy like […]

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How to Create a Simple Social Media Strategy Plan

  What's up guys? This is Zack from HookLead. Today I want to talk about some quick tips for social media, specifically the 10-4-1 rule for a simple social media strategy plan. Now, what that is exactly is a way to provide value, mix up the type of content that you provide without overly broadcasting […]

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Why Your Lead Nurturing Campaign Failed

Are you looking to build up your customer and client base online? Despite lead generation becoming an increasingly popular marketing strategy, did you know that 70% of marketers still say that converting leads is their top priority? While lead gen can be a powerful tactic for businesses in numerous niches, failure to nurture those leads into sales […]

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