SaaS content marketing is the same, but not. While there is overlap as to the methodologies you follow for content marketing, there are a few unique elements to include for SaaS companies to succeed in lead generation. If you’re not on the content marketing bandwagon yet, it’s time to hop on! But don’t just create content […]
What to Include in Your SaaS Metrics Dashboard
In order to keep a pulse on the health of your business, you need a quick and easy place to view the KPI’s most important to you. The best way is to create a SaaS metrics dashboard. What metrics to include You’re likely monitoring dozens of SaaS marketing metrics, but which ones should you add to […]
5 SaaS Marketing Metrics to Help You Move the Needle
As a SaaS marketer, it’s crucial you closely monitor your metrics. There are SO MANY metrics to look at, which ones should you select to review most? Which SaaS marketing metrics tell you if you’re doing a good job? Below are 5 important SaaS marketing metrics to start with to keep a pulse on what’s […]
Tech & SaaS Conferences for 2016
We’re compiling a list of the top tech & SaaS conferences for the upcoming year. We’ll be updating this list regularly. If you know of any great conferences that are missing, please let us know in the comments and we’ll add it to the list. 2016 Tech & SaaS Conferences: SaaStr – Join 5,000+ founders and execs […]
Are You Selling your Software’s Solutions or Features?
You probably already know that you should focus more on your software’s solutions instead of features, but let’s be honest, your website, emails etc. focus primarily on your feature set… right? It’s easy and natural to find yourself talking about your features, after all, they’re awesome! But try to always remind yourself WHY you built […]
5 Ways IT Companies Can Increase Leads
IT consulting companies often work their local market. Most markets have plenty of competition, which makes standing out and increasing lead volume challenging. So what can IT consulting companies do to generate a steady stream of qualified leads? Below are 5 ways to establish your brand, increase traffic and grow lead volume. SEO If your […]
How to Build a Real Estate Marketing Funnel to Drive more Qualified Leads
If you want to focus on generating quality leads, then you’ll likely need to build a real estate marketing funnel. Real estate marketing is competitive and in order to really prosper, you should find better ways to operate than your competition. Attract Every real estate marketing funnel needs to be filled with targeted traffic. There are lots […]
How to Get Your Content Marketing Off the Ground
Authenticity is the primary ingredient that you need to make your content marketing successful, and that means you have to provide something unique, useful, and relevant for your readers without coming across as blatantly advertising. If you only are regurgitating old information that is available elsewhere, there is a good chance many of your potential […]
How to Lower Your Cost Per Lead
Increasing quality lead volume at a lower cost is one of the most sought after goals for most businesses and marketers. How exactly can you lower your cost per lead? Below are a few ways we’ve been able to lower our clients’ cost per lead. Track cost per lead First, let’s let Captain Obvious say his peace. […]
3 Marketing Sales Funnels You’re Not Using But Should
By now you’ve probably heard of (or even use) marketing sales funnels. If you’re good, your business is already using marketing automation in your funnels. I’m going to go out on a limb here and guess that you have ONE marketing sales funnel. That’s good, but you want to be better than good right? If […]
