How to Reduce Customer Acquisition Costs

Reducing customer acquisition costs are crucial to growth and profitability. Customer acquisition costs, or CAC, is one of the most important marketing metrics to track. What is CAC? The customer acquisition cost (CAC) is the metric used to find the total average cost your company spends to obtain a new customer. How to calculate your customer acquisition costs […]

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Facebook Ads Benefits for Business

There are many Facebook Ads benefits for business which is why so many are jumping on the bandwagon. Advertising on Facebook can be a cost effective and successful way to promote your business. This advertising channel has many benefits and we’re going to highlight a handful in this article. See below for a few of our […]

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How to Measure and Improve the Quality of your Leads

Lately, I’ve been hearing more businesses struggling with the quality of their leads. They’re challenged with measuring lead quality as well as figuring out how to improve the quality of their leads. Below are a few ideas to help you better measure the quality of your leads and how to improve overall lead quality. Measure funnel conversion […]

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5 Example Marketing Strategies to Improve Sales

A well built marketing strategy can have a dramatic impact on sales. Below are 5 example marketing strategies to improve sales and maximize your marketing dollars. Know your audience Any successful marketing strategy always begins with knowing your audience. It’s important to never skip this step as you’ll need to know what resonates with your target market in […]

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How do I Generate Quality Leads to My Website?

Lead generation, lead quality and lead conversion are typically the three most common challenges for most businesses from a marketing and sales perspective. In this article, I’m going to provide a few tips for those asking “how do I generate quality leads to my website?” Know your target market If you’ve read our blog for […]

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10 Hacks to Generate Listing Leads for Real Estate Agents

It’s a sellers market right now. Well priced listings often go under contract in less than a week. However, inventory is low and it’s crucial to know how to generate listing leads for real estate agents. Want to ramp-up your seller lead generation? Here are 10 proven real estate seller lead generation strategies to get […]

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5 Lead Generation Hacks for Real Estate Brokerages

Lead generation is the lifeblood to growing a real estate brokerage. There are lots of different ways to generate real estate leads. With technology and consumer behavior constantly changing and evolving, it’s important to keep a pulse on what’s working now. Below are 5 hacks to improve lead generation for real estate brokerages. Content Marketing […]

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Top 10 Real Estate Marketing Products to Consider in 2017

As a real estate professional, it’s important to keep a pulse on the top real estate marketing products as new innovation, technology and methodologies are constantly evolving. Now that we’re approaching a new year, let’s review our top 10 real estate marketing products to consider in 2017. IDX This should be a no brainer, especially […]

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Save Time and Increase Sales with Real Estate Marketing Automation

Marketing automation for real estate is a savvy way to save time and increase productivity. It can automate what agents normally do manually, freeing-up time to talk to qualified leads. The best way for real estate professionals to leverage marketing automation is to build strategic marketing funnels to nurture prospects into qualified leads, and ultimately, […]

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Inbound Marketing for Real Estate

Inbound marketing for real estate is the present and the future. Why? Because real estate is a crowded and competitive space and consumer behavior has changed. Consumer behavior has changed Think about it, prospects have so much information available to them now that they’re able to do all their research online. The Internet affords them […]

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