Search Engine Marketing (SEM, paid search) often gets the "expensive" tag because you're normally paying-per-click. Crap, that does sound expensive doesn't it! BUT, there really isn't such a thing as free marketing. Marketing either costs time, money or both. So if you want to promote your business, you're going to need budget any way you […]

You've done a good job promoting and people are landing on your registration page. What percentage are filling out your form and signing up? Do you know? Could you be converting more? Below are a few tips to help you optimize your registration page for more sign-ups, new accounts, trials, leads and sales. Know the […]

Want more leads from your website? Of course you do! Do you currently use landing pages for lead capture? If not, you should, they work! That's why 68% of B2B businesses use landing pages for lead generation. Simply using a lead capture page may not net you the desired results you're looking for. It's important […]

Remember when "Video Killed the Radio Star?" It turns out that "video wasn’t done killing!" The 1979 hit by the Buggles “Video Killed the Radio Star” will always act as a reminder that as we innovate technology, the old mediums become less important can eventually “die off”. While we still have radio, it’s popularity has dwindled […]

You've probably heard of explainer videos or animated explainer videos, but you might be wondering what they are, and how they can help your marketing strategy.  What is an Explainer Video? Explainer videos are visual pitches that give your customers and idea of what you're offering them. Most businesses employ them to get new sales and […]

Facebook Ads are all the rage right now, and for good reason... they work! However, when moving to the next shiny marketing object, it's important to know how to best utilize new tools and strategies. Learn how to generate real estate leads on Facebook with the 8 tips below. Organic Posting Captain obvious says, "be […]

Responsive Web Design: The Time is Now If you've made it this far in life, you probably already realize how important it is to adapt to a situation. Being able to realize things cannot always go your way and having the ability to accommodate situations/feelings is a vital survival and success skill. This rings true […]

We were once in the age of embracing the reality of Skeuomorphic design, or a false reality. In it are textures, drop shadows, gradients and more to make things appear visually real. Now to simplify things all that has to be done is to take out these extra “realism” effects. Introducing “flat design”, not a […]