Certain markets are prime for second home buyers. The coast of South Carolina and Florida, among others, are perfect locations for those looking for a second home. If you live and work in a real estate market like this, specifically targeting second home buyers could be wise as they often have above average budgets. How do you […]
Scaling a SaaS business involves learning how you're currently converting at various stages of the funnel, and improving upon them. Here are 7 ways you can increase your SaaS free trial conversion rates. Measure traffic by quality As mentioned above, the first step is to ensure you're measuring important KPI's so you can improve them. […]
Want to increase demand and convert more SaaS sales? Read these 3 software marketing ideas to implement and take your marketing to the next level. Facebook Advertising Funnel Facebook Ads present a cost effective way to put your brand and messaging in front of your target audience at an affordable price. However, in order to […]
SaaS content marketing is the same, but not. While there is overlap as to the methodologies you follow for content marketing, there are a few unique elements to include for SaaS companies to succeed in lead generation. If you're not on the content marketing bandwagon yet, it's time to hop on! But don't just create content […]
In order to keep a pulse on the health of your business, you need a quick and easy place to view the KPI's most important to you. The best way is to create a SaaS metrics dashboard. What metrics to include You're likely monitoring dozens of SaaS marketing metrics, but which ones should you add to […]
As a SaaS marketer, it’s crucial you closely monitor your metrics. There are SO MANY metrics to look at, which ones should you select to review most? Which SaaS marketing metrics tell you if you’re doing a good job? Below are 5 important SaaS marketing metrics to start with to keep a pulse on what’s […]
We're compiling a list of the top tech & SaaS conferences for the upcoming year. We'll be updating this list regularly. If you know of any great conferences that are missing, please let us know in the comments and we'll add it to the list. 2016 Tech & SaaS Conferences: SaaStr - Join 5,000+ founders and execs […]
You probably already know that you should focus more on your software’s solutions instead of features, but let’s be honest, your website, emails etc. focus primarily on your feature set… right? It’s easy and natural to find yourself talking about your features, after all, they’re awesome! But try to always remind yourself WHY you built […]
IT consulting companies often work their local market. Most markets have plenty of competition, which makes standing out and increasing lead volume challenging. So what can IT consulting companies do to generate a steady stream of qualified leads? Below are 5 ways to establish your brand, increase traffic and grow lead volume. SEO If your […]