Are you reaping the benefits of social media marketing?
If the answer is no, we might need to talk. Businesses who aren’t on board with this high ROI marketing tool are losing money.
Over the years, the positive effect of social media on business has been statistically proven time and time again. With digital tools that narrow down your target market and the flexibility of real-time advertising, it has become the go-to platform for reaching new customers and driving conversions.
Need a little convincing? Here are 4 ways businesses today are benefiting from social media marketing campaigns.
1) Social Media Marketing Is Cost-Effective
Compared to outbound marketing, social media marketing offers a substantially cheaper cost per lead.
How much cheaper? Studies have shown inbound marketing to cost 61% less per lead than traditional outbound marketing strategies, with outbound weighing in at an average cost of $386 per lead and inbound at an average of $135 per lead.
That’s a whopping $251 difference per lead. Consider multiplying that by the average number of leads you received from your last outbound marketing campaign.
How much money would you have potentially saved by utilizing social media marketing?
2) Social Media Marketing Has Higher Conversion Rates
Okay, so you are already saving on leads, but what about conversions? As it turns out, social media marketing blows outbound marketing out of the water in this category as well.
In fact, research suggests inbound marketing reaps three times the amount of leads per dollar than traditional marketing campaigns.
When you combine the powerful statistics behind the cost-effectiveness and overall lead generation, it becomes a no-brainer. Social media marketing is changing the game, making online advertising the go-to method of connecting with your target market.
3) Social Media Marketing Generates Online Traffic
Just having a website isn’t going to lead visitors to it. You have to have an SEO and marketing strategy to bring traffic to your company’s website.
Social media marketing is a phenomenal platform for this. Many businesses promote blog syndication through social media posts, boosts, and advertising in order to generate traffic on their website.
It works, too. Marketers focusing on B2B relationships prioritize blog content, whitepapers, and ebooks because they generate traffic and conversions, which in turn creates opportunities for new business.
4) Social Media Marketing Is Great for SEO
SEO: they’re three essential letters to your website’s online rankings. The great thing about social media marketing is it helps you knock out two birds with one stone.
As you run campaigns advertising leads to your website, your elevated traffic with a low bounce rate increases your website’s rankings. Thus, your campaigns are not only bringing you new business, but they are also making your website more credible to Google and its algorithm.
Start Reaping the Benefits of Social Media Marketing
Get ready to reap the benefits of social media marketing and give your business a boost! Contact us today to take advantage of our social media marketing packages, including our inbound marketing and Facebook advertising services.
The team here at HookLead is dedicated to helping your business snag new clients… hook, line, and sinker!