Follow This Website Evaluation Checklist for More Traffic and Conversions

Use our website evaluation checklist as a guide to improving your website. We’ll cover website improvements that will help you generate more traffic and increase conversions. Let’s get started! Know your audience If you’ve been reading our blog then you know we mention this often. Effective marketing begins with knowing what makes your target audience click. It’s important to […]

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How to Reduce Customer Acquisition Costs

Reducing customer acquisition costs are crucial to growth and profitability. Customer acquisition costs, or CAC, is one of the most important marketing metrics to track. What is CAC? The customer acquisition cost (CAC) is the metric used to find the total average cost your company spends to obtain a new customer. How to calculate your customer acquisition costs […]

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How to Get Your Content Marketing Off the Ground

Authenticity is the primary ingredient that you need to make your content marketing successful, and that means you have to provide something unique, useful, and relevant for your readers without coming across as blatantly advertising. If you only are regurgitating old information that is available elsewhere, there is a good chance many of your potential […]

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How to Lower Your Cost Per Lead

Increasing quality lead volume at a lower cost is one of the most sought after goals for most businesses and marketers. How exactly can you lower your cost per lead? Below are a few ways we’ve been able to lower our clients’ cost per lead. Track cost per lead First, let’s let Captain Obvious say his peace. […]

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3 Marketing Sales Funnels You’re Not Using But Should

By now you’ve probably heard of (or even use) marketing sales funnels. If you’re good, your business is already using marketing automation in your funnels. I’m going to go out on a limb here and guess that you have ONE marketing sales funnel. That’s good, but you want to be better than good right? If […]

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How to Optimize Your Registration Page

You’ve done a good job promoting and people are landing on your registration page. What percentage are filling out your form and signing up? Do you know? Could you be converting more? Below are a few tips to help you optimize your registration page for more sign-ups, new accounts, trials, leads and sales. Know the […]

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