Analytics: A Guide to Google Metrics

  If this is your first time using Google Analytics and tracking metrics, it can get a little confusing. Do you know where to start when it comes to Google metrics? Do you know which metrics to observe first and which ones really don’t matter? Proper use of Google metrics can absolutely make or break […]

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How to Create a Digital Marketing Plan

  Video Transcript: What’s up guys? This is Zack from HookLead. We’re starting a new year, we’re wrapping up the end of January and I’m sure most of you being business professionals have big goals for this year, right? So today we want to talk about a marketing plan, putting together a marketing plan and […]

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Why Your Lead Nurturing Campaign Failed

Are you looking to build up your customer and client base online? Despite lead generation becoming an increasingly popular marketing strategy, did you know that 70% of marketers still say that converting leads is their top priority? While lead gen can be a powerful tactic for businesses in numerous niches, failure to nurture those leads into sales […]

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5 Mistakes That Are Killing Your Digital Marketing ROI

Digital marketing has become the marketing focal point for small businesses. But many businesses sabotage themselves trying to attain digital marketing ROI. You must avoid the most common mistakes to drive revenue for your business. You may have the most modern digital marketing strategy in your niche. But the biggest investments don’t always pay off. […]

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5 Lead Conversion Tips You Need To Know Today

How do you know if your marketing campaigns are successful or not? You could be generating leads, but are they actually qualified? Not all leads are created equal. Lead conversion is the true test of success and the only way to prove if your prospects are legitimate. If your business is turning over a lot […]

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How To Structure An Effective Content Marketing Strategy Framework

Get the latest marketing video tips. Subscribe to our YouTube channel below! Hey, what’s up guys? This is Zack from HookLead. Today I’m going to talk about content marketing. I’m here to tell you from experience that first off, content marketing works, works very well, but it only works well if you have a solid […]

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10 Digital Marketing Solutions You Need to Know About

  Are you staying on top of the latest digital marketing trends? These trends are changing constantly, and it’s important to keep up with the competition. To have the best chance at a profitable and competitive business today, understanding the best digital marketing solutions for your business is a necessity. You want to make sure […]

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Follow This Website Evaluation Checklist for More Traffic and Conversions

Use our website evaluation checklist as a guide to improving your website. We’ll cover website improvements that will help you generate more traffic and increase conversions. Let’s get started! Know your audience If you’ve been reading our blog then you know we mention this often. Effective marketing begins with knowing what makes your target audience click. It’s important to […]

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How to Reduce Customer Acquisition Costs

Reducing customer acquisition costs are crucial to growth and profitability. Customer acquisition costs, or CAC, is one of the most important marketing metrics to track. What is CAC? The customer acquisition cost (CAC) is the metric used to find the total average cost your company spends to obtain a new customer. How to calculate your customer acquisition costs […]

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