Show Stopper: How Ads Can Change Your Google Strategy

There was a time, seemingly forever ago, when all a company wanted to do was show up at the top of a consumer’s Internet search. That top spot, it was assumed, would lead to untold fortune and glory. Well as the Internet has evolved, so has the way we look at monetizing our participation in […]

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6 Warning Signs Your Agency Needs a PPC Expert

Are your PPC efforts humming along, or sputtering out of control? Are you paying 2 times, 3 times or even 4 times per click compared to your competitors? Do you even know? PPC platforms like Adwords are easy to set up. But they’re not so easy to master — even for the tech savvy like […]

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4 Tips For Maximizing Your Adwords Campaign

Are you taking advantage of the power of Google AdWords? AdWords are one of the simplest, most cost-effective ways to get your message out. A high ROI is definitely possible with the right strategy. But just like any other digital marketing medium, there’s a real art and science to getting it right. Understanding the basics and best practices is […]

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Why PPC Is Not As Expensive As You Think

Search Engine Marketing (SEM, paid search) often gets the “expensive” tag because you’re normally paying-per-click. Crap, that does sound expensive doesn’t it! BUT, there really isn’t such a thing as free marketing. Marketing either costs time, money or both. So if you want to promote your business, you’re going to need budget any way you […]

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