5 Essential Online Tools For Real Estate Brokerages

Are you a real estate company looking for online tools for real estate brokerages to boost steady streams of leads to your business?

Real estate and owning your own brokerage tends to be a hot business for many and will likely continue to be for the foreseeable future. In order to streamline your schedule and find new clients to bring in more listings, you have to be on top of the latest trends in the real estate market.

Some important marketing strategies are vital to organizing your company and succeeding as an independent brokerage.

These are five essential tools for real estate brokerages that you need to learn about if you want a successful career in the industry in 2018.

1. Matterport 3D Virtual Tours

Looking for a new way to create 3D virtual digital images for each one of your properties?

Using a program like Matterport will be a great asset to your life as a real estate brokerage. Matterport has the ability to make 3D floorplans that all of your potential clients can view online. One can view and compare available homes on the market using Matterport software with it's state-of-the-art virtual tour capabilities.

Take a 3D walkthrough of each home using photo galleries, fly-through videos, and 360-degree panoramas.

Instead of calling up your clients and briefly mentioning how a home looks, you can stay connected through this unique software to provide clients with detailed images of every part of their potential home. Let your clients visualize how their family will live comfortably once they send in an offer.

Your clients can view each property with expert virtual tours offered by this exclusive online software to show off 360-degree perspectives of each room. Buyers can look through each and every room for a completely immersive experience.

Cut down on costs-per listing with the Matterport virtual tour software, too. Bring all of your important listings to life using virtual programs like Matterport because you can simply document all of the rooms in the houses without the need to take photographs and print anything out.

2. Social Media Presence

Another tip for growing your online presence as a high-end real estate brokerage is to have a prominent social media following online.

From a strong following of Facebook fans to followers on Instagram, you need to keep up with times and set up accounts on all of the major social media channels(be you must be strategic in how you use each platform). You can use each of them to grow your following and post high-quality photos advertising your latest properties to hit the market in your top-selling neighborhoods.

People are constantly on their phones, so why not tap into this essential step to boost your following as a real estate brokerage? Social media can be huge for your client potential.

Invite your friends and family to follow you on Facebook and Instagram once you create business pages. New clients will be found through Facebook and Instagram so be sure to have an active profile on these platforms to build up new followings.

There should also be a place where old clients can leave kind reviews about their experience working with you as a real estate team. It's important to leave a good impression with your previous clients and positive feedback will no doubt create more leads.

3. DocuSign

When it comes to getting the appropriate documents signed by your clients, using software such as DocuSign will be absolutely beneficial for your business.

Electronic signatures are a tool of the future. Be sure to enable this software on your team website to allow your clients to approve documents at their convenience. Over 250,000 companies use DocuSign right now, so you can trust it for your business.

Make deals happen faster with DocuSign as one of the best real estate sales tools to increase your stream of leads this year.

4. More Tools for Real Estate Agents: Use RealScout

Turn your leads into real clients using RealScout. Check out the virtual images available on RealScout for each new property listing associated with your account. Your brand will be visible on the site, too.

When your client has a question, he or she can also get in touch with you immediately. Prospective clients can also learn more about your previous sales by searching for your name as a company.

As an independent brokerage, you need to find a competitive edge over big name brand companies. Stand out as an individual brokerage by using an online resource like RealScout. Agents and clients can work together to find the best end result.

5. Hutch Staging Software

Want to transform the rooms in your listing properties without physically arranging the furniture? Try using Hutch instead.

Eliminate the need to constantly move around furniture and home decor objects in each property you list by investing in high-end staging software from Hutch.

Visualize while you decorate each room in the home. Upload the photos using their online website in a flash. Pick the furniture of your choice to place in each room to customize the overall look and feel in a personalized manner catered to each specific client's needs.

There's also an app connected to this unique software so you can take your work with you wherever you go. Free shipping and free returns are also great perks to using this software as a real estate agent.

Achieve Your Real Estate Goals

These are the five best tools for real estate brokerage to utilize as a professional company. We hope these tools will be put to use to help you grow your social media presence in order to hit major goals as a team.

With online tools, you'll never solely rely on complicated strategies to spread the word about your properties using social media incorrectly ever again. Be sure to use the right social media strategy, and you'll be gaining more clients shortly thereafter.

Use the power of the Internet to explore new ways to approach the real estate market as a brokerage in 2018. Connect with clients much faster than ever before with these five essential online tools today.

Contact us today at Hooklead to learn more about real estate marketing to boost your business marketing strategy.

Join The Conversation: A Guide To Social Media Marketing For Real Estate Professionals

In real estate, it's all about showing, not telling. This tends to make make video and visual imagery a top priority for your marketing strategy. The internet provides the perfect medium for doing just that - advertising your real estate visually!

This is also what makes social media marketing for real estate so enticing. However, if you're not familiar with social media or marketing on these platforms, then this guide may help.

Let's take a sneak peek at how you can make social media work for your real estate marketing strategy.

Use Instagram to Generate Leads

There are various platforms that are ideal for social media marketing for real estate. Since this industry is all visual, it makes sense to use this platform if know how to use it correctly.

Instagram is a video and photo sharing platform you've likely heard about with over 700 million users, which means there's plenty of potential to find prospects or increase brand recognition.

A lot of businesses like it because it's user-friendly, so if you've never used it before, you shouldn't have a problem getting started.

Make no mistake though, certain are certain angles and methods to use concerning how you approach Instagram. Whether it's using the incorrect hashtags, or using the wrong strategy in how you approach posting photos and the proper angles to be taking; be sure you are using this platform correctly!

Create a Facebook Page

One social media platform with a higher user count than Instagram is Facebook. It's definitely a platform you never want to overlook (even despite recent news throughout 2018) and should be an absolute part of your social media marketing for real estate.

Facebook has a whopping 2 billion users across the globe. Once you open your page, you will need a strategy to attract your audience. As a rule of thumb, you want 80% of your posts to be consumer-oriented and the remaining about the business.

Focus on community-oriented posts, such as what's going on in local neighborhoods, school-related events, and local charity activities. The idea is to establish your brand as a community and thought leader, so you can earn your audience's trust.

You don't want to come off as just another realtor. A lot of realtors take the wrong approach in how they handle their content and will attempt to go for the home run first instead of being more practical, getting a few base hits and then going for the grand slam. As a realtor, you absolutely must take the right approach in your content.

Don't Undermine the Linking Power of LinkedIn

It's not just about connecting with home buyers and renters. Any strategy for social media marketing for real estate should include professional networking, and LinkedIn is the perfect platform for this.

This platform has 467 million users across the world, giving you an excellent stage for marketing your services and engaging with others in your industry. The idea is to connect with other professionals that can help grow your brand. Again, you must nonetheless be sure your content approaches people with the right angle.

You can earn yourself exposure you might use to boost your online reputation among investors, local banks, and business owners. One way to do so is to create informative blog posts about interesting reports or interesting recent trends.

Photos or even videos of your latest projects and properties can also help draw attention from investors and business owners. Furthermore, if you sell or lease commercial properties, there's an added bonus to using LinkedIn.

Supercharge Your Social Media Marketing for Real Estate Sales

Social media is by far one of the most effective ways to market your real estate properties. You can use it to attract residential and commercial prospects alike.

Using the above tips, you can help improve the visibility of your brand. It's also a great idea to seek expert help with your marketing and design.

At Hooklead, we specialize in generating leads for businesses in the real estate industry. If you're looking to attract the right prospects to your realty business, then give us a call today!

How to Kick-Start Your Real Estate Marketing Automation

Real estate marketing automation can be an intimidating concept to agents who already have too little time in their days. Doing it yourself might seem like it would require learning new technologies and marketing techniques.

Hiring someone else demands upfront investment with no immediate guarantee of ROI. (And what if you choose the wrong person or company? Oh boy.)

Fortunately, it doesn't have to be as complicated as you may think. In the following article, we'll be talking about some ways to kick-start your efforts. But first, a disclaimer.

Real Estate Marketing Automation and Social Media

Agents who have an elementary-level understanding of the web make the mistake of pouring all their eggs into the social media basket. Make no mistake. Social media can help agents in many ways.

But it must be used responsibly.

Social platforms should not have final say in who sees your posts. Don't believe us? A recent study showed only 12 percent of your friends and followers on Facebook actually see what you're putting out there.

12 percent!

A better strategy is to direct leads to your website. But how do you do that? Here are some suggestions.

1. Build Fresh Content Around Prospect Searches

Get friendly with search engines. Do this by creating content your prospects will actually want to read, listen to, or watch.

We could talk all day long about SEO-this and paid advertising-that, but if the content doesn't connect to the prospect's pain point, your rankings won't go very far. Period.

Invest some time in keyword research, or hire a professional to do it. (A professional. Not a family member in career crisis mode who thinks it would be neat to try.)

From search terms, you can establish a clear idea of how to organically attract prospects who are progressing through the home-buying cycle.

2. Accompany All Social Media Use with a Call to Action

Yes, use social media. Do it every day if you'd like, multiple times per day. But tailor your content in a way that makes consumers realize the optimum value will be on your website.

You could even automate this function by using a scheduling app like HootSuite to post during times of the day when your prospects are likely to be active across all platforms. By time-blocking this function, posts will land in front of your audience whether it's Facebook, Twitter, or LinkedIn, even if you've overslept or run into other issues.

3. Divide and Conquer

Landing pages are your friend. Use them liberally to serve a highly-specific purpose.

For example, some clients are going to be interested in luxury real estate. Others will be first-time homebuyers unsure of their next steps. These landing pages should look very different because they speak to a completely different set of problems.

The one main objective of a landing page is to get the prospect to act (i.e., share their contact information, set up an appointment, etc.).

Each successful landing page will create a segmented list that tells you exactly what that group of people is after. From there, you can feed them tailored content that moves them along in the buying process.

Your Next Step

There are many tools across the web to help with different areas of real estate marketing automation. But they're not typically designed for the specific purpose.

Hooklead's design strategy is advanced and smart in our approach. Contact us today to learn how you can put each part of the process on auto-pilot while keeping that personal touch.

5 Facebook Ad Targeting Tips for Realtors

Despite recent news, Facebook ads still open a world of potential for using real estate ads. It's really no different than direct mail marketing, except you can reach far more people and it's much cheaper.

The key to Facebook ad targeting is to get your ads seen by your target market. Those are the eyes with the most interest in what you are selling. The more you're able to zero in on those potential buyers and sellers, the higher your success rate will be in converting your advertising dollars into sales.

So, what are some tips to help you more accurately target your Facebook ads?

5 Facebook Ad Targeting Tips for Realtors

Facebook is one of the top places for Realtors(R) to connect with potential clients. These Facebook ad targeting tips will help you find and close more leads.

Lead Ads

The first thing you want to look at is lead ads. This is a special kind of Facebook ad that allows you to capture leads within Facebook without having to send traffic away from Facebook.

Targeting

Here are three groups of people any Realtor(R) should be targeting their Facebook ads to:

Facebook has a specific category for people that are potential buyers/sellers called "Likely to move". This is a goldmine for Realtors(R) because Facebook knows who these consumers are, and these are people who will be needing a real estate agent and many other products and services.

Facebook allows you to drill down even deeper with a category called "First-time homebuyer".

If you want to get even more specific, you can drill down on first-time buyers looking to move, and target those who browse real estate apps like Zillow and Realtor.com

Use Testimonial Ads

Real estate testimonial ads are a powerful Facebook tool because these ads provide social proof with your target customers, and social proof is critical for building trust.

Video Ads

Video ads on Facebook are an invaluable resource and amazingly low-cost, considering the reach and impact they can have for your business.

Integrate Facebook Ads with Traditional Advertising

Facebook ads are an incredibly powerful and cost-effective way to reach potential buyers and sellers, especially when integrated with tried and true methods like postcards, door hangers, and ads in community papers.

This might seem like overkill, but the fact is that today's consumers need an average of 12.4 impressions before making a purchase decision. So, these multiple impressions across multiple advertising channels are vital to building awareness of your products.

The Power of Facebook

If you want to grow your real estate leads, it's hard to overemphasize the importance of Facebook ad targeting tips. Facebook ads for real estate have become a proven way to increase local market share.

Facebook allows you to be incredibly targeted and creative. Mastering your Facebook targeting strategy gets you in front of very specific segments of your audience, where many of them spend an average of 40 minutes of their day.

Contact us for more advice on generating leads.

The Role of Social Media in Luxury Real Estate Marketing

Marketing for a luxury real estate firm can be a tricky task.

Luxury is a competitive niche with a naturally limited consumer base, so it's important to go above and beyond other agencies.

One of the ways to do this is through leveraging social media. So how can social media give you a luxury real estate marketing advantage? Read on to find out.

Create a Brand Narrative

Perhaps more so than in other niches, luxury marketing is about creating a brand narrative.

In order to be known as a top brand in luxury, you have to portray yourself as a luxury brand.

Luckily, social media gives you a great medium to do this. This is especially true due to the visual nature of social networks like Facebook, Instagram, and Twitter.

You can use photos and videos to display the high-scale properties you're trying to sell. Show off the scenic vistas, trendy interior design, and luxurious amenities that affluent home buyers desire.

With this "Show, Don't Tell" technique, you can prove to potential clients the quality of your real estate.

By using social media to establish the proper brand narrative, you can grab hold of the luxury niche.

Build Relationships

Social media allows for two-way communication between a company and their audience.

Unlike traditional marketing and advertising, in which a business talks to a customer, the two parties can talk with each other using social media. Because of this better balance, it's easier to form meaningful relationships with potential clients.

Building these relationships provides many benefits to a luxury real estate agency.

Among the most important benefits is creating brand advocates. These are customers who promote your brand and recommend your services because of the positive experience they had. Recommendations such these are highly influential in luxury marketing.

Drive People to Your Website

If used in an effective way, social media is only a conduit for your business. It's a pathway to get people to your website.

Few people go around casually browsing luxury real estate websites. In contrast, the average person spends about 135 minutes daily on social media. Social media is where people get their news, find a few laughs, and hang out.

By having a presence on social media, you're going where the people are.

As such, you have the opportunity to use engaging, relevant content on social media to pry people away from their timelines and visit your website.

If you can attract visitors to your own territory, you have a better chance of building leads and conversions.

Improve Search Engine Optimization

Another way to drive people to your website is through search engine optimization.

SEO is all about establishing a complete online presence so that when people search for luxury homes, Google's algorithm puts you at the top of the search results.

Social media is one of the many things that can help boost your SEO.

For example, when you and other people share your content, it helps to build your network of backlinks, one of the top ranking factors.

Social networks also give you places to create NAP citations - locations online where your name, address, and phone number are posted. Having your business information correct and consistent online strengthens your brand.

More Luxury Real Estate Marketing Tips

Social media is a powerful tool in luxury real estate marketing, but it's only one piece of a holistic strategy.

For more real estate marketing tips, check out our blog.

How to Avoid the Most Common Marketing Mistakes Realtors Make (And What to Do Instead)

About 88 percent of all generations of homebuyers rely on professional real estate agents. Unfortunately, many agents make marketing mistakes that affect their success in sales. There is no urgent no need to worry though, as there are ways to iron out these mistakes.

Realtors face many challenges in their work. Some of these tough challenges include prospecting consistently, staying organized, and managing time. Others are maintaining databases and keeping up-to-date with industry practices.

Nevertheless, the biggest challenge of all is marketing. Though it's crucial to a company's success, realtors continue making common marketing mistakes.

Keep reading to learn what these mistakes are and how to avoid them.

Common Realtor Marketing Mistakes to Avoid

Real estate agents need to be on top of their game to succeed in the competitive real estate market. Currently, 65 percent of realtors are licensed as sales agents. This means the competition is so high that you can't afford to make any mistakes.

Yet, that's not what is happening. Here are common marketing mistakes realtors make and what they should do instead:

1. Not Having a Website

In this day and age, if you don't have a website, you are doing something wrong. Customers are now on the internet looking for solutions. Thus, the best way to market your company is to create a great website.

This website should detail your services and your contact information. It should also have quality content on real estate. Moreover, you should make sure the website has a mobile version as well.

2. Neglecting Word of Mouth

Many sales opportunities arise from what people say to each other. It takes one happy client to influence other people to try your services. Unfortunately, many realtors neglect this simple opportunity to market their business.

Instead, they allow negative comments about the company to spread. You can counter any bad reviews by pushing constant positive reviews of your company. Ask for testimonials from your happy clients. Post feedback from homebuyers on your website detailing how you helped them.

3. Spamming or Harassing Potential Clients

The goal of marketing is to attract clients, not repel them. Nonetheless some realtors will keep knocking on the same doors, sending emails, and cold calling people. This in-your-face approach may make potential customers feel harassed or bullied. Thus, they won't be willing to buy from you.

Consider asking for referrals (if you haven't already) or sending sales letters instead. Use subscription emails to send newsletters once in a while. Show how your company is doing great things in the real estate market. This approach tells clients you are amazing but the decision is still up to them how they'll respond.

4. Failing to Build Your Brand

Some realtors don't realize branding is a key part of marketing. As such, they get to a point where they introduce themselves and no one has heard of their real estate firm. That shouldn't happen.

Build your brand and promote it everywhere. Get letterheads, contact cards, and branded shirts and accessories. Put your company's name on cars and gift cards. Host an event and make sure you have banners everywhere.

This name recognition will do wonders when you are trying to sell a home. Buyers will feel a sense of familiarity with you. And as you know, people buy from those they trust.

Learn More About Real Estate Marketing

As you can see, realtors are making many unnecessary marketing mistakes. Avoiding them will attract more clients and improve your reputation. In turn, this will boost your revenue.

Visit our website to learn more about real estate marketing.

10 Components of a Successful Real Estate Marketing Website

Real estate is the industry that never sleeps - and it's the reason why you need to have a remarkable website advertising your firm day and night. Folks are always looking for a new place to live and this does not always occur during regular business hours.

So while you're sleeping and relaxing at home, prospects are (or should be) finding your real estate website and listings. If you're overlooking the importance of a website in your real estate marketing, then you're really missing out!

You can absolutely guarantee your competitors are taking website marketing seriously. To help ensure you don't get left in the dust, it's time to revamp or build a quality site.

In the following guide, we'll show you the most important components in making your website a lead magnet.

Let's begin!

1. Visitor Registration

Requiring visitors to sign up in order to see the real estate properties you have available can be useful in two ways. One, you're providing free access to your property listings to interested prospects. And second, you're getting crucial information about these prospects.

During the registration, you should ask for their name and email address. Also, give them an option to opt-in or out of receiving emails from you about new listing updates.

2. Featured Listings

You want to make it as easy as possible for your prospects to find the properties you have for rent or sale. One way to go about this is to add all of your listings to your site.

But more importantly, there should be a featured listings section to showcase properties you feel need the most attention. This may be brand new properties or those that have been sitting on the market for too long.

Either way, it will help drive traffic to these properties and potentially get you a closed deal!

3. A Clear Layout and Sufficient Spacing

It's very important for your real estate marketing website design to be very professional and organized. This means having a layout that's clear and non-cluttered. The spacing should be sufficient so that visitors can easily find what they need.

4. Lead Capture & Automation

If you don't already have an email marketing strategy in play, now's a good time to create one. Your website is the perfect place to capture leads.

Set up a popup box that lures visitors into signing up for your weekly newsletter. If you don't have a signup form that's recording the names and email addresses of your visitors, then you're letting them slip right through your fingers!

5. Valuable Content

Besides having listings of your properties for sale or rent, it's absolutely pivotal to have content that your visitors will find valuable. This includes blog content, video content and the like.

You should have a business blog on your website where you can share information, tips, and advice on everything to do with renting or buying real estate. For example, advice on home buying and selling tips, mortgage options, home inspection, contractors and other important topics.

Educate your audience, so they're more equipped to make a purchasing or selling decision.

And as for video, you can capture the essence of each property by recording them. Another option is to create a still walk through visitors can interact with.

6. Seller Lead Generation Page

A landing page can take your real estate marketing to the next level. This is an excellent way to generate leads because it draws in specific groups of people.

Say you have different customers you want to target - you can create a landing page for each, so there's a higher chance of a conversion.

7. Retargeting Pixels

Once a visitor leaves your site, retargeting pixels will ensure they continue seeing your ads everywhere else they visit on the web. This includes other sites that are running ads and on social media.

This will increase their chances of returning to your site to review the properties that piqued their interest.

8. Page Speed

The download speed of your website is critical, especially with the majority of today's internet users being on smartphones and tablets. These users are only looking to access sites that load within three seconds or less.

Check your page load speed and try downgrading the design or use of Flash and other features that can bog down your site performance.

9. Screen Recordings and Heatmaps

What better way to learn the behavior of your audience than to use screen recordings and heatmaps? You can implement this type of tech into your site to see the customer journey once they arrive at your website!

From there, you can make tweaks to your site that can help improve the journey so that they stick around longer. Maybe you'll find the menus need a better placement or certain elements are sending away prospects.

10. Constant Improvement of Your Website

Now, it's important that you never get too comfortable with the website you create. There's always room for improvement, especially as times continue to change.

Just a decade ago, you didn't have to have a responsive design to appease mobile users. But today you do or your site ranking will fall. You never know what the future may bring. Keep a watch on the changes in trends, so you can keep your site up-to-date.

Get Professional Help with Real Estate Marketing

You're a real estate agent, which means you're always on the go. Or at least, that's the way it should be. Whether you're already getting a lot of leads or struggling to stay afloat, we can help.

The services we offer at Hooklead allows realtors to harness the true power of digital marketing. You can grow your brokerage or give it a boost in the direction it needs to sustain itself.

We offer a variety of online marketing services, which include SEO, Facebook advertising, real estate marketing, social media marketing, website design and more.

Contact us now to begin planning improvements to your real estate website!

5 Tips On Writing Killer House Descriptions

There are over 2 million licensed real estate agents in the United States. Among those 2 million agents, over 5 million existing homes have been sold.

That's a lot of listings on the MLS.

With so many agents and listings, how do you get your listings to stick out? Well, it can start as soon as the house description.

In digital marketing, content is king. Real estate agents should use it to their advantage. Here are a few tips on writing killer house descriptions.

Be Effective

The MLS doesn't offer a lot of room for your house descriptions. To be effective with your space, stick to the most important features. You don't need to list the number of bedrooms and bathrooms because those are already mentioned in the property details section.

Use your description to talk about the unique features of the house that set it apart from all the others.

Use the Right Words

There are words that sell homes, and words that don't.

Words that sell homes include:

The description is the perfect time to highlight the best features of the house. Mentioning upgrades such as new windows, a new roof, and new granite countertops are especially eye-catching for buyers.

Words to avoid are:

No One wants to buy a house that no one wants. Using words like "motivated to sell" and "vacant" create the idea that the house is in bad shape and no one wants to live in it.

Imagery is Powerful

You will love coming home from work and soaking in the custom hot tub on the beautiful brick patio while watching the sunset over the valley.

Sounds nice, doesn't it?

Now try: Hot tub included. Back patio. Located on a hill....

Which paragraph do you think would truly entice potential buyers? Don't be afraid to write out of the box a little and paint some scenes that give the house some personality.

If your house has brand name items, be sure to use them in your imagery description. If you can boast about brands such as Viking, Ikea, and West Elm, then, by all means, mention them.

Edit....Then Edit Again

Even though your house descriptions are pretty short, you still want to make sure they are edited for spelling and grammar mistakes. You want to present yourself as a qualified, well-rounded agent who will be able to represent your clients in a professional way.

Have someone read them over. Listen to their suggestions and don't be afraid to make changes until it is the perfect house description for your property.

House Descriptions 101

Feeling overwhelmed at the thought of writing a perfect house description? Don't worry, we've got your back. We're here to help you in any of your real estate marketing needs.

Sometimes the best thing an agent can do for their business is to let a marketing team take over so they can better focus on the relationships between them and their clients.

Afterall, that's the most important part of your business.

So don't hesitate to contact us. We are here to put a plan in place that will max out your online marketing potential.

The Digital Realtor: 4 Tips On Selling Homes Online

Statistics show that nearly 5.5 million existing homes were sold in 2016. Selling homes online is making it easier than ever for people to take their house, and expose it to a wide audience of potential buyers.

It's important to consider selling online as an option because it allows you to sell the home quicker, and for more than you might otherwise get in a sale. But how do you sell your house online?

Believe it or not, selling your home with the power of the internet is easy. You just need to know how to make the most of your listings. We are going to explore four important tips that you need to know before you attempt to sell your home.

Details Matter

The first thing you need to realize is that details are crucial when you are selling anything online, especially a home.

You need to be able to convey to potential customers the different features and functions that come with the home. Don't skimp on details, even if you think you have enough information.

Explain the overall size, the front and back yards, talk about how many bathrooms are in the home, explain when new floors and paint went up. Be sure to get down to the absolute nitty-gritty.

Who knows, maybe that ONE detail you remembered last minute encourages someone to pick up the phone!

Take a Look at this Photograph

We have all seen posts online where people try to sell a home without photos. It's almost humorous in a way (if not aggravating due to the time you just wasted). No one is ever going to consider buying your house unless you show them what it looks like.

When selling homes online, be sure to have plenty of good pictures with a high-quality camera, and include them with the original posting. Potential buyers need to see what they are buying, or thinking about buying.

Photos help connect people looking for a home to your house. They may see the pictures and suddenly, they can see themselves living there! It helps them further invest into the overall decision.

One Time Sale or Going Into Business?

The next tip depends on whether you are selling homes online, or just trying to sell one property that you own.

If there is only one house you plan on selling, try to get your home out there on multiple outlets. Be sure to use social media and other "selling" sites for your home. This will offer you multiple outlets, help you reach more potential buyers, and help you cast a wider "net."

On the other hand, if you plan on going into the real estate business, you should consider starting your own website. You can advertise all of your homes online in a professional, organized, format.

However, you can still use social media and other outlets to advertise your website.

Be Responsive When Selling Homes Online

Selling your home online is going to result in numerous people contacting you. You're not going to come to an agreement with everyone, plain and simple. But that doesn't mean you shouldn't respond to every single message you get.

If you are responsive and open when talking to people you are more likely to build trust and rapport with the people contacting you. Even if you have to respond to 100 people, and only ONE appreciates your responsiveness and you get the sale, then it was all worth it!

It can take some getting used to, but selling your home with the internet is a great method that has helped tens of thousands of people.

Taking Your Business Online: A Guide To Digital Marketing For Real Estate Brokers

Increasing your business as a real estate agent without the internet is a tough task to accomplish. Having an online presence and a place to showcase your work is important when people are looking for a real estate.

Let's be honest, more often than not, the first thing people turn to is the internet. Digital marketing for real estate is becoming more and more important in 2018. It's a great way to generate new leads and make sales.

Let's take a look at a few strategies you can implement when taking your real estate business online.

Digital Marketing for Real Estate

Generating new leads is important because without new leads, who will have to sell to? Taking care of your current clients is also very important. Having a digital presence can reassure your current clientele that you are always there for them, and show your leads that you're responsive.

Designing a website is the best place to start. If you have a website, let's make sure you're getting the most out of it that you can. Your website should be a reflection of your personality and showcase your real estate brand.

Having listings at prospects fingertips will allow them to easily search and set up appointments to go and view a property. Having forms on your website to fill out and times to schedule an appointment make it user-friendly.

Mobile Optimized

As the age of the desktop computer retires, and most people search by mobile phone for ease of use, your website needs to optimized for mobile. It should show up properly and be responsive and user-friendly.

Having a site that doesn't translate to a mobile phone could be causing you to lose out on a lot of potential clients.

Advertising

The best digital marketing for real estate employs proper online advertising alongside a beautiful, simple website.

The choices for online advertising are vast, but let's take a look at a couple that will get your business going.

Adwords

Google Adwords, or pay per click advertising, display relevant ad content to potential leads. Your advertisement will appear when a user searches for keywords linked to your content.

You'll pay for whatever user clicks on your ad, not for how many users have seen your ad. Using pay per click advertising can drive traffic to your website and provide highly qualified leads.

Display

Display ads are another form of online advertising that works by showing your user an ad. With display advertising, your ad may or may not be relevant to the user. Your ad is shown on a series of various websites where you buy ad space.

Instead of paying for highly qualified lead clicks, you'll be paying for the number of people that see your ad. Featuring your ad on local websites in neighborhoods where you are listing properties or news site from your area is a smart idea. Stretching it further than that will cost you more and won't be as targeted.

Getting Started

Digital marketing for real estate doesn't have to be difficult. With the right strategies and plans set up, you'll set yourself up for success.

If you're unsure where to start, take a look at this blog on some in-depth digital marketing practices and get going today!

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