7 Ways to Increase SaaS Free Trial Conversion Rates

Scaling a SaaS business involves learning how you’re currently converting at various stages of the funnel, and improving upon them. Here are 7 ways you can increase your SaaS free trial conversion rates. Measure traffic by quality As mentioned above, the first step is to ensure you’re measuring important KPI’s so you can improve them. […]

Read More…

3 Software Marketing Ideas to Increase Demand and Convert More Sales

Want to increase demand and convert more SaaS sales? Read these 3 software marketing ideas to implement and take your marketing to the next level. Facebook Advertising Funnel Facebook Ads present a cost effective way to put your brand and messaging in front of your target audience at an affordable price. However, in order to […]

Read More…

SaaS Content Marketing for Lead Generation

SaaS content marketing is the same, but not. While there is overlap as to the methodologies you follow for content marketing, there are a few unique elements to include for SaaS companies to succeed in lead generation. If you’re not on the content marketing bandwagon yet, it’s time to hop on! But don’t just create content […]

Read More…

What to Include in Your SaaS Metrics Dashboard

In order to keep a pulse on the health of your business, you need a quick and easy place to view the KPI’s most important to you. The best way is to create a SaaS metrics dashboard. What metrics to include You’re likely monitoring dozens of SaaS marketing metrics, but which ones should you add to […]

Read More…

5 SaaS Marketing Metrics to Help You Move the Needle

As a SaaS marketer, it’s crucial you closely monitor your metrics. There are SO MANY metrics to look at, which ones should you select to review most? Which SaaS marketing metrics tell you if you’re doing a good job? Below are 5 important SaaS marketing metrics to start with to keep a pulse on what’s […]

Read More…

Tech & SaaS Conferences for 2016

We’re compiling a list of the top tech & SaaS conferences for the upcoming year. We’ll be updating this list regularly. If you know of any great conferences that are missing, please let us know in the comments and we’ll add it to the list. 2016 Tech & SaaS Conferences: SaaStr – Join 5,000+ founders and execs […]

Read More…

Are You Selling your Software’s Solutions or Features?

You probably already know that you should focus more on your software’s solutions instead of features, but let’s be honest, your website, emails etc. focus primarily on your feature set… right? It’s easy and natural to find yourself talking about your features, after all, they’re awesome! But try to always remind yourself WHY you built […]

Read More…