How to Lower Facebook Advertising Costs While Still Getting Results

The more money you spend for social media and facebook advertising costs, the more valuable the result is, right? Wrong.

When it comes to advertising, there seems to be a myth that you need to spend hundreds....if not thousands to get any return on your investment. There is very little data backing this claim overall.

Lowering your Facebook advertising cost can still keep you a wide audience and increase your possibility of getting valuable results. Save your extra money for additional marketing efforts!

Here is a how-to on lowering your Facebook advertising costs while still getting results.

First, Discover What Influences Your Spending

Advertisers are billed by CPM (cost per 1,000 impressions). How much are you currently spending per 1,000 impressions?

Many companies view impressions as very important data. Other's care more about the actions taken in their ad.

It is important to figure out what you value most about your ads and what you want to continue growing whether that is the potential reach, the value of each action, or overall impressions.

Invest In Custom Audiences

If very little action is being taken on your ad, then you are not reaching the people who need your product or services.

You know your target audience, so let's help you find them. Facebook advertising has the ability to only show your ads to people who fit the certain qualifications that you specify.

For example, if you only want certain age ranges, or college graduates, or people who live in a suburban city outside of Chicago or Nashville to see your ad, Facebook advertising can do exactly that.

Don't waste a penny on consumers who will not value your products! Reach those who you know will be most impacted by what you have to offer.

Re-share Your Popular Posts

Although ads can be captivating, some people are much more inclined to click on a link to your website if the message came from your actual Facebook page.

Look back at your previous posts' engagement level and if any of them received a significant amount more than the average, re-post it! Keep the high engagement going as long as you can without having to spend the extra money to boost posts or create ads.

Use Video

Video has been proven to be 5 times more effective than images. Imagine how much more effective they are compared to regular content pieces.

Captivating your message through a short video can boost your ratings immensely. Especially if that video is cross shared on your website, Youtube, and any other social media platform.

Quick videos that present a sale can be done in a way that is not as pushy and is more inviting. Creating videos also does not have to be labor intensive either.

Keep It Fresh

Just because every other company does it, doesn't exactly mean you should join in on the trend (when everyone's running left, it's always a great idea to consider running right). Using the ads that say "50% off!" don't tell your consumers anything about your product. It's also gimmicky and will likely put a bad taste in people's mouth.

Those who click on your ad are either curious to see what is 50% off, or they have been on your website previously and know what you sell.

If you want all of your page views to turn into potential clients then you need to be sure and invite only those who want your product to your site. Sending a 50% off banner to consumers who have landed on your site before is great, just be sure to customize the ad for them accordingly.

But publishing this banner for all those within the 50-mile radius to see will make your Facebook page seem like spam.

Look For Audience Overlap

The Facebook Audience Overlap tool was created to see if there is significant overlap in your audience to choose the right group that would be most relevant to your current marketing goals.

For example, if you were running an ad for people who are interested in using your cleaning services and also running an ad to those who may want to purchase cleaning supplies, you will likely have an overlap in audience members who may be interested in both.

Using the exclude tool, you can exclude those who are interested in purchasing cleaning supplies from the ad that is talking about the services. This will allow your ad to be reaching the correct target audience and will not waste any extra money on sending the ad to those who are not interested in that part of the cleaning business.

Use The Facebook Pixel

You must track the success of your ads. Putting an ad up and letting it go for weeks is not going to do you any good unless you are actively checking it to confirm that it is going to the correct consumers.

Facebook Pixel is tracking that is integrated into your website. The pixel not only tracks the success of your ads on Facebook, but it will show you how far they get through the purchasing process of your web funnel.

If they make a purchase, add an item into a cart, or browse through 10 different landing pages on your site, you will know through the pixel.

It begins tracking right away so you can determine if the ad is bringing you the traffic you desire or not.

Test

If the same strategy worked every time, most companies would not have an entire marketing department. Market research is a real thing and it is always going to be evolving.

Facebook ads and advertising platforms have the ability to do A/B testing. This allows for the ad to go to two separate groups of people so that you can compare the data from each set. You can test two different custom audiences, two different interest groups, or even ad creative.

For the cost of the ads themselves, be sure to test everything you do before you put your entire budget into it!

Facebook Advertising Costs

Although the hope is that we can determine who see's our ad and what action they perform once they see it, that is not reality.

Making these small adjustments to try and save you some money can also lead to fantastic results! Do not forget how powerful social media advertising can be overall.

Social Media advertising costs can be quite scary at first. These tips will help you lower the cost without losing results.

Need some more convincing? Check out this article about Facebook advertising's benefits to a company.

4 Benefits of Social Media Marketing for Your Business

Are you reaping the benefits of social media marketing?

If the answer is no, we might need to talk. Businesses who aren't on board with this high ROI marketing tool are losing money.

Over the years, the positive effect of social media on business has been statistically proven time and time again. With digital tools that narrow down your target market and the flexibility of real-time advertising, it has become the go-to platform for reaching new customers and driving conversions.

Need a little convincing? Here are 4 ways businesses today are benefiting from social media marketing campaigns.

1) Social Media Marketing Is Cost-Effective

Compared to outbound marketing, social media marketing offers a substantially cheaper cost per lead.

How much cheaper? Studies have shown inbound marketing to cost 61% less per lead than traditional outbound marketing strategies, with outbound weighing in at an average cost of $386 per lead and inbound at an average of $135 per lead.

That's a whopping $251 difference per lead. Consider multiplying that by the average number of leads you received from your last outbound marketing campaign.

How much money would you have potentially saved by utilizing social media marketing?

2) Social Media Marketing Has Higher Conversion Rates

Okay, so you are already saving on leads, but what about conversions? As it turns out, social media marketing blows outbound marketing out of the water in this category as well.

In fact, research suggests inbound marketing reaps three times the amount of leads per dollar than traditional marketing campaigns.

When you combine the powerful statistics behind the cost-effectiveness and overall lead generation, it becomes a no-brainer. Social media marketing is changing the game, making online advertising the go-to method of connecting with your target market.

3) Social Media Marketing Generates Online Traffic

Just having a website isn't going to lead visitors to it. You have to have an SEO and marketing strategy to bring traffic to your company's website.

Social media marketing is a phenomenal platform for this. Many businesses promote blog syndication through social media posts, boosts, and advertising in order to generate traffic on their website.

It works, too. Marketers focusing on B2B relationships prioritize blog content, whitepapers, and ebooks because they generate traffic and conversions, which in turn creates opportunities for new business.

4) Social Media Marketing Is Great for SEO

SEO: they're three essential letters to your website's online rankings. The great thing about social media marketing is it helps you knock out two birds with one stone.

As you run campaigns advertising leads to your website, your elevated traffic with a low bounce rate increases your website's rankings. Thus, your campaigns are not only bringing you new business, but they are also making your website more credible to Google and its algorithm.

Start Reaping the Benefits of Social Media Marketing

Get ready to reap the benefits of social media marketing and give your business a boost! Contact us today to take advantage of our social media marketing packages, including our inbound marketing and Facebook advertising services.

The team here at HookLead is dedicated to helping your business snag new clients... hook, line, and sinker!

Using Facebook's Dark Side to Boost Conversions

Facebook had 2.07 billion monthly active users in 2017, making it one of the most effective digital marketing platforms. But in the scramble to create new and better content, it can be all too easy to overlook grassroots methods that'll sure up your current strategy and boost conversions.

The key is to build your campaigns smarter, rather than faster. And the best way to kickstart your new strategy is by leveraging Facebook dark posts.

Here's everything you need to know about dark posts and how they can help you boost your conversions.

It's All About the Engagement

Post engagement is a measure of how extensively an audience interacts with a post. In Facebook terms, we're looking at the comments, likes, and shares that a post accumulates from its target audience.

Engagement is also an often overlooked but incredibly powerful way of optimizing your ad campaigns. This is because Facebook's own ad algorithm rewards more engaging ads.

How does it do this?

Post engagement acts as social proof, telling Facebook that your ad is relevant to its audience. Due to the nature of the Facebook ad auction, the higher relevance score your ad has, the more chance it's going to be shown over its competitors.

Higher relevance scores also lead to lower CPMs (cost per thousand impressions), which will save your campaign money.

How Can Engagement Boost Conversions?

Obviously, the more your ad is shown to your target audience, the higher your chances of conversion, but there's another factor to consider as well.

It comes back down to social proof.

Social proof, also called informational social influence, is a social and psychological phenomenon where people assume the actions of others. They do this to try and behave correctly in a given situation.

Post engagement impacts social proof because it shows your audience that others have engaged with your post. This then influences them to do the same.

Enter the Dark Post

Facebook has a heap of different ad formats. If you have one ad that you'd like to present in multiple formats, you'd typically create multiple ad sets.

The downside to this method is that any engagement one of your ad formats receives isn't automatically assigned to your other formats, even though they're all essentially the same ad. You're splitting your social proof.

This is where dark posts come in.

Dark posts are essentially unpublished page posts. Savvy marketers would use them to create a template of their ad. Then, using the dark post unique ID, they would clone that ad by using Facebook's "use existing post" functionality.

The end result was a suite of different ad formats, all using the same content, with the same unique ID across all of them. That unique ID allowed the engagement to be shared across all formats.

Wait, Why Are You Using the Past Tense?

In the recent past, you could create a dark post that included all the elements of a regular ad, including title, destination URL, CTA, media, post text, and more. Now, Facebook dark posts only let you input URL, post text, and the CTA button.

But all is not lost. The same principle can be applied using the unique ID of regular, published ads. It's not technically a dark post anymore, but the benefits are all the same.

Boost Conversions Through Social Proof

Dark posts aren't exactly what they used to be but the principle is still the same. By making your ad campaigns smarter, you can capitalize on your social proof and drive more conversions than ever before.

Looking to boost Adwords as well? Here are 4 tips for maximizing your Adwords campaign right now.

Facebook Advertising Services

How to Create a Simple Social Media Strategy Plan

 


What's up guys? This is Zack from HookLead. Today I want to talk about some quick tips for social media, specifically the 10-4-1 rule for a simple social media strategy plan. Now, what that is exactly is a way to provide value, mix up the type of content that you provide without overly broadcasting and promoting yourself.

What you want to do is you want to promote 10 links of content that's not your own. That could be industry news or partners, different things that your target audience will find valuable that will be helpful to them. 10 posts that's not your content and then the four is you want to do four of your own content, so that could be your own blog posts, videos, anything like that. This could be a link back to your website, just providing value, not necessarily selling anything.

The one is, that's where you want to be a little more sales-y. You want to essentially link to your landing pages to a sales page. Still offering value, but also offering to help, whether that's through downloading a guide or an e-book or white paper or case study, maybe your foot in the door, offer a consultation strategy call something to that effect.

In summary, it's a, the 10-4-1 rule. So that's 10 posts of content that's not your own, four posts of content that is your own, that's not salesy, and then one post to your landing page. Essentially you want to mix it up so you're sharing a handful of other people's content, then your own, etc.

Essentially you want to take that 15 and kind of mix them all together so it flows a little better. You might have three, four posts of someone else's blogs mix one end of your own, couple of others, someone else's blogs. Mixing a link to your landing page that way, or not overly promotional. You're delivering value, you're giving content that your target audience wants to consume and you're also promoting your brand and generating leads at the same time, which is important to grow your business.

Again, this is Zack from HookLead and today we talked about the 10-4-1 rule for social media. I hope y'all have a great week. Thanks.