Did you know that 11 is the average number of form fields on a landing page? However, if you reduce this to only four, you could increase conversions by as much as 120%!
This is one of the many things to consider when you create a landing page.
With that in mind, let's dive into our top pieces of advice so that you can enjoy a boost in conversions!
It's essential you craft a catchy headline. Period.
This is the most crucial element on the page, so be sure to spend plenty of time on this.
Try split testing different headlines to see which works best. This does takes time, but it's the only way you'll find a winning formula.
Your copy needs to communicate whatever you're offering, as concisely as possible.
Here are two practical tips to consider while drafting your copy:
This kind of language helps your audience engage with your content and hence, boost conversions.
Most importantly, you need to ensure the copy on your landing page matches whatever you promised when your visitor made their initial click.
So, whatever method of marketing you used to get them to your landing page, i.e., a blog post, Facebook ad, YouTube video, etc.; there needs to be a seamless transition.
If you don't match your messaging, it'll confuse your audience which is not good for conversions.
Your call to action (CTA) needs to be clear.
Top Tip: ensure the color of your CTA button is contrasting to the rest of the page, you want it to stand out.
Last but not least, customize your CTA copy, so it tells the audience exactly what they need to do. For example:
You get the idea!
All high converting landing pages boast professional looking images. Not only are they visually pleasing, but they're also useful for explaining what you're offering.
Alternatively, you might find that a video resonates better with your audience. You'll have to split test this to find out what works best for your industry.
If you found this article on how to create a landing page handy, then check out our 'lead generation' blog. We discuss everything from how to use Google AdWords, to creating a B2B lead generation strategy. Enjoy!
Alternatively, for more information on the kind of stuff we get into, be sure to take a look at our case studies!