Taking Your Business Online: A Guide To Digital Marketing For Real Estate Brokers

February 28, 2018
by: Zack Hanebrink

Increasing your business as a real estate agent without the internet is a tough task to accomplish. Having an online presence and a place to showcase your work is important when people are looking for a real estate.

Let's be honest, more often than not, the first thing people turn to is the internet. Digital marketing for real estate is becoming more and more important in 2018. It's a great way to generate new leads and make sales.

Let's take a look at a few strategies you can implement when taking your real estate business online.

Digital Marketing for Real Estate

Generating new leads is important because without new leads, who will have to sell to? Taking care of your current clients is also very important. Having a digital presence can reassure your current clientele that you are always there for them, and show your leads that you're responsive.

Designing a website is the best place to start. If you have a website, let's make sure you're getting the most out of it that you can. Your website should be a reflection of your personality and showcase your real estate brand.

Having listings at prospects fingertips will allow them to easily search and set up appointments to go and view a property. Having forms on your website to fill out and times to schedule an appointment make it user-friendly.

Mobile Optimized

As the age of the desktop computer retires, and most people search by mobile phone for ease of use, your website needs to optimized for mobile. It should show up properly and be responsive and user-friendly.

Having a site that doesn't translate to a mobile phone could be causing you to lose out on a lot of potential clients.


The best digital marketing for real estate employs proper online advertising alongside a beautiful, simple website.

The choices for online advertising are vast, but let's take a look at a couple that will get your business going.


Google Adwords, or pay per click advertising, display relevant ad content to potential leads. Your advertisement will appear when a user searches for keywords linked to your content.

You'll pay for whatever user clicks on your ad, not for how many users have seen your ad. Using pay per click advertising can drive traffic to your website and provide highly qualified leads.


Display ads are another form of online advertising that works by showing your user an ad. With display advertising, your ad may or may not be relevant to the user. Your ad is shown on a series of various websites where you buy ad space.

Instead of paying for highly qualified lead clicks, you'll be paying for the number of people that see your ad. Featuring your ad on local websites in neighborhoods where you are listing properties or news site from your area is a smart idea. Stretching it further than that will cost you more and won't be as targeted.

Getting Started

Digital marketing for real estate doesn't have to be difficult. With the right strategies and plans set up, you'll set yourself up for success.

If you're unsure where to start, take a look at this blog on some in-depth digital marketing practices and get going today!

Need help with your real estate marketing, learn how we help!

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