If you're reading this article, you're likely tired of sending out email nurturing campaigns that just don't seem to click with your leads. You not only want a method that works the first time but also continues to keep your potential clients invested down the road.
Here's the thing: your site already has good content to go on; that's how you got your leads in the first place.
Now, you just need to channel what you've got on your site into your emails.
How, you ask? Well, we've got you covered.
8 Email Nurturing Tips That Work
These lead nurturing email examples are sure to spice up your emails and keep your leads interested. Check out the list and see what you think.
Highlight Your Reviews
One thing that customers all across the market like to see are good customer reviews.
These customer reviews let potential buyers know that real people have bought your product or used your service and that they were satisfied with what they bought. Even if not all your reviews are positive, if someone can see that your responding and addressing customers' concerns, its a definite step forward. No one can run a business perfectly and showing that you consider your customers concerns is vital.
Customer reviews are so important to a lead that eConsultancy reports at least 61% of potential customers will read a review or check out a testimonial before purchasing.
Using actual clients to back up your business is a technique that continues to be reliable to this day, and it would definitely benefit you to get in on it.
Use Storytelling to Build Empathy
Humans have always appreciated a good story, and you can use storytelling to build a noteworthy image of your company and build trust between you and your potential clients.
Now this does not mean to lie to your leads.
Instead, it's actually the opposite; telling legitimate stories about your company's success will let people know of your background and what you've accomplished for your clients, and that will bring them to trust what you do.
Use storytelling to your advantage to keep your leads interested.
Keep it Plain and Simple
Studies have shown that the best way to keep your leads invested is by just being simple.
In fact, it's further stated that the more unnecessary pictures and other non-text material you have in your email, the more likely you are to lose your potential customers. There is no need to overbuild.
So, in this sense, less really is more.
The best way to go is to write short messages to the client that encourages them to read the entire email and leaves them wanting to know more.
Try Out a Fun Video
People love to watch videos (it's kind of a big deal now) so why not grab the attention of your leads by making some video footage of your own?
Videos benefit you in two ways: one, they get out your ideas out in a way that anyone can understand, and two, you can use them to visually showcase what your company is about and the products you offer.
Videos are quickly becoming the median of choice for growing businesses, and it's about time you hopped on the bandwagon and made a couple yourself if you have not already.
Send Them Articles From Your Blog
Sending your leads articles that pertain to your business is a great way to keep them interested.
First off, you're reminding them through articles about the services you offer, which in turn reminds them of why they joined or followed you in the first place.
Secondly, you fill your potential clients in on intricate details about the services you offer, and how exactly your current clients (and by extent, your leads) benefit from these services.
This is a really good idea for those who want to share content but don't know what exactly to place in their email to keep the attention of their leads.
Tie Your Services to the Holidays
There are absolutely no occasions that bring in more money for business than the holidays. Why not tailor your emails around these days?
People are always more willing to buy products and services during the holidays, and your leads are no different.
They're already interested in what you have to offer; you just need to convince them that your product is worth buying on the special occasions, and you'll have new clients in a flash.
Never Forget Your CTA
It's a known factor that people like to click on things. In fact, the average person is known to click on a link before they've even fully read or understood the text leading up to it.
This doesn't mean you should slack on your writing, but it does mean your call to action is every bit as important as the text itself.
The leads who click on your CTA are genuinely interested in learning more, so make sure they have something worth their click.
Add All the Visuals
Some people like their emails Plain Jane. Others, however, do not.
If you're one of those people who need all the visuals, that's OK - we can assure you that your leads will like them, too.
Keep in mind that visuals can be harder to pull off because you have to make sure your creative template doesn't end up being one artistic mess (and at this point it's no longer artistic but just confusing).
As a piece of general advice, try to have your email match the feel of your actual site. So for example, if the site is poppy and colorful, make your email be just as poppy, and if the site is more professional, make your emails look like that. You want congruency more than anything.
Your artistic vibe will definitely keep your leads interested and will make you stand head and shoulders above the competition.
Check Us Out
Now you know everything there is to email nurturing ideas, and you can try out a few of your own to see which one fits you.
Want to learn more? Why not check us out? We know a thing or two about creating email leads...but you don't have to take our word for it.
When it comes to creating lead nurturing emails, we are the best at what we do. We cover all sorts of categories that focus on the lead building process, and our techniques are proven to get you the results you need.
Have any questions for us? Send us an email or give us a call, and we'll be more than happy to help you in any way we can!
We look forward to hearing from you soon.