PPC for SaaS Companies

Are you struggling to consistently generate enough leads to keep your business moving forward? Lead generation and sales is a pure numbers game. If you're not steadily adding new opportunities to the top of your funnel on an ongoing basis, you'll have gaps in sales and business growth.

We specialize in SaaS PPC marketing and have proven campaign strategies to keep your pipeline full.

The beauty of Google & Bing Ads is the power of being found when your target audience is actively searching for solutions you offer. However, without the right strategy & management, PPC can be costly.

Our team has the experience to craft strategic campaigns that are highly optimized, giving you the results you need for predictable growth while maintaining a healthy return on your marketing investment.

Quit wondering how to consistently attract and convert the right traffic - let our experienced team of SaaS marketers create a winning strategy for you now!

Winning Campaigns Proven to Work!

Be Found

Be Found

Get found when target prospects are searching online. Leverage their search intent to generate quality leads.



Start getting leads NOW with our Google Ads campaigns specifically for SaaS & technology companies!



Our time tested, proven marketing campaigns have generated ongoing sales for our clients. Are you next?

PPC Advertising for Software & Technology Companies

Our PPC marketing services include high converting landing pages and:

  • Google & Bing Search Ads
  • Google Display Ads
  • LinkedIn Ads
  • Remarketing via Google, LinkedIn & Facebook

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Ready for more leads?

How We Help


We begin by learning more about your business and goals, and develop a strategy to reach them. We research keywords consumers use to find products, services and businesses like yours.


Campaign Setup

We create custom campaigns with strategic ad groups, keywords and ads. Our ads are highly targeted and designed to drive clicks and actions.


Landing Pages

Generating traffic is only half the battle. We ensure we’re sending traffic to the most relevant landing page that features strategic calls-to-actions to increase conversion rate.


Conversion Rate Optimization

To accelerate your results, our team will perform new monthly split tests on your campaign landing pages. This helps us dial-in your campaigns faster and achieve conversion rates much higher than industry benchmarks.


Conversion Tracking

You will always know how your campaigns are performing through our reporting and conversion tracking. We track phone calls and onsite conversions.



We closely monitor your campaigns and frequently optimize them to maximize performance. We mostly optimize to increase conversion rate and lower cost-per-lead. However, we work with you to define which KPI’s are important and ensure we optimize your campaigns so you get the most out of your budget.



We provide frequent updates and reporting so you always know how your campaigns are performing.

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Ready for more leads?

What Our Valued Clients Are Saying


"We have received a great return on our investment by working with Hooklead and I'm looking forward to working with Zack and his team for a very long time."

Gregg Cohen, JWB

Request Pricing & Proposal​

How much are ineffective marketing efforts costing you? How much of your advertising dollars are being wasted from campaigns that don't produce a return on your investment? Not having a sound, proven strategy and a team of professionals managing your campaigns could be costing you a great deal.

Stop missing out on potential sales. Talk to us today and let’s take your campaigns to the next level. 


Let's Talk!



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About Google Ads and PPC for Technology Companies

We make it easy to understand PPC and Google ads for SaaS companies. Learn more about how this powerful advertising platform works. 

Increase Your Brand’s Visibility with Google Ads

Having a great SEO strategy is important, but if you want to land at the very top of a Google search engine results page (SERP), you usually have to pay. Google ads also appear on non-search sites such as news websites, blog posts, and everywhere else your ideal customer is looking. 

Google’s advanced ad algorithm is one of the best in the world. It knows what its users are searching for and uses that information to show them ads for services they may be interested in purchasing. This is what makes Google ads so effective. They put your business in front of customers who are already interested in your services. 

Why It Is So Important to Get the Right Google Ad Strategy 

Google ads are great for SaaS companies because they help the right client find you. But they can be expensive. Google ads run on a pay-per-click model. That means every time someone clicks on your ad, you pay whether they decided to purchase your service or not. 

Google ads for SaaS and technology companies can be quite expensive. Each keyword that a user is searching for has a different cost associated with it. Companies bid on these keywords to determine which ads Google will show. Currently, the SaaS PPC is over $7, and other technology keywords are much higher. When there are thousands of people searching for these terms, costs can quickly soar. 

We work with our clients to make sure they are targeting the right keywords--keywords that companies are searching for when they are looking to buys SaaS subscriptions or other technology solutions for their businesses. 

Find Out How to Get the Best Google Ads and PPC for Technology Companies

Contact us to find out how we can help you optimize your Google ads strategy today. 


Talk to our team to learn more!


Top Google Ads and PPC Services for Your SaaS Business

Updated 4/3/2021

Our high-performing Google Ads for SaaS have boosted ROIs for many other SaaS and tech companies. Could it do the same for you?

Upgrade Your Marketing

Pay-per-click, or PPC, for SaaS is a great way to generate more leads for your tech business. Our team of expert professionals has proven ad strategies that will turn your lead generation process from guesswork into an organized system.

Don't rely on happy coincidence to bring in sales for your business. Get help from our expert PPC team.

Get in touch

Gather Relevant Leads

With the right data, Google Ads for SaaS can draw in relevant leads for your business. The best part is that Google Ads will appear to people who are already searching for businesses or services just like yours, so you know that these campaigns will only draw in useful leads.

Proven Results

Our PPC team has been managing ad campaigns for years. We don't rely on luck or chance when it comes to getting results for our clients. The proven strategies Hooklead employs produce high-converting landing pages, Google and Bing ads, Google Display Ads, and remarketing campaigns.

Expert Advice

If you're not sure which one of our ad strategies is right for your business, then our team is ready to advise. Our extensive industry experience makes us perfectly placed to give actionable advice and tips personalized to your business. Although we have proven strategies in our back pocket, we don't prescribe the same solution to every business. You will benefit from a tailored campaign perfect for your business.

What Our Valued Clients Say

Don't just take our word for it: our results with past clients speak for themselves. 

"We have received a great return on our investment by working with Hooklead and I'm looking forward to working with Zack and his team for a very long time." - Gregg Cohen, JWB

Our past work informs every move we make today. We are constantly learning and improving our strategies to ensure top-quality for our clients.

Ready to Begin Your Campaign?

If you're ready to start boosting your ROIs and generating more relevant leads than ever for your SaaS or tech business, get in touch with our team today.

Contact us


Getting To Know Your Brand To Create The Most Effective Campaigns

We believe in truly getting to know your brand’s values, target audience, competition and solutions before we start brainstorming any Google Ads campaign or strategies. We carefully research your market to get a feel for the value your solution offers and how we can craft a winning PPC campaign to reach your business goals.

At HookLead, we do specialize in PPC marketing for SaaS and technology companies so you can trust in our experience and proven strategies. Our team has a wealth of knowledge when it comes SaaS PPC advertising. Our knowledge in this sphere is what really sets us apart from other online advertising agencies.

Our Google Ads Methodology

What Makes A Successful Google Ads PPC Campaign

When creating SaaS PPC ad campaign, we use a combination of tried and tested methods, as well as a little individual flair in our strategies that have been created specifically for your brand. Some of our focal points include:

Finding Your Ideal Audience

You may have already done some market research into who is part of your ideal target market. We combine the information you share with our team as well as our own market and competitive research to really discover what makes your audience tick and how their buyer's journey works. Once we know your target audience, we’ll craft carefully curated ads and targeting with this audience in mind.

Taking A Look At Your Competitors

We closely research and analyze your market and top competitors to determine how we can effectively set your solution apart. It's important to find market gaps and opportunities to better serve your customers and outperform the competition.

Making The Most Out Of Your Marketing Budget

This is where the major advantage of working with a professional online advertising agency comes in. We know how to make the most out of your marketing budget by bidding on the right keywords and creating ads that will not just bring viewers to your site, but bring potential customers that are already interested in what you have to offer, giving you higher conversions and a higher chance of making sales.

Our Google & Bing Ads Process

We are extremely transparent throughout our entire PPC marketing process. Below is a high-level view of our strategic search marketing process:

  • Consultation
  • Getting to know your solution
  • Research and strategy
  • Keywords, targeting, and ad copy review
  • Implementation of ad campaign
  • Ongoing optimizations
  • Analytics
  • Reporting

We keep you informed of all our methods and processes every step of the way!

Discover how our proven digital marketing campaigns can help your business. Get in touch with our team today!