Google AdWords Management Services
How We Help
We begin by learning more about your business and goals, and develop a strategy to reach them. We research keywords consumers use to find products, services and businesses like yours.
We create custom campaigns with strategic ad groups, keywords and ads. Our ads are highly targeted and designed to drive clicks and actions.
Generating the traffic is only half the battle. We ensure we’re sending traffic to the most relevant landing page that features strategic calls-to-actions to increase conversion rate.
You will always know how your campaigns are performing through our reporting and conversion tracking. We track phone calls and onsite conversions.
We closely monitor your campaigns and frequently optimize them to maximize performance. We mostly optimize to increase conversion rate and lower cost-per-lead. However, we work with you to define which KPI’s are important and ensure we optimize your campaigns so you get the most out of your budget.
We provide frequent updates and reporting so you always know how your campaigns are performing.
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How much is an under-optimized campaign costing you? How much of your advertising dollars are being wasted from sending visitors to pages that don’t convert well? Not having a sound, proven strategy and a team of professionals managing your campaigns could be costing you a great deal.
Stop missing out on potential customers. Talk to us today and let’s take your campaigns to the next level. Fill out the form below to talk to a specialist now!
Google AdWords Management Methodology
Every year, Google Adwords management costs Amazon $55.2 million. In 2011, the finance and insurance industry spent $4 billion on Google AdWords management. This situation doesn't necessarily favor you; it favors Google.
Businesses generate $2 in revenue for every $1 they spend on Google AdWords management. This rate does not mean that they cannot run at a loss. Many businesses run at a loss.
Google AdWords management is more than choosing a couple of keywords, choosing a budget and making a payment. Without attention to details, you're likely to lose money.
Successful Google AdWords management isn't out of your control. Let's explore the essentials you need for success.
Make an Impression in a Matter of Seconds
Most users leave web pages after 10 to 20 seconds. They click the back-button because they cannot find what they want. Your landing page is either slow to load or it doesn't deliver on your promise, and then forces your visitors to leave.
Land your users on specific pages on your website. Send them to the pages that provide relevant information and increase their patronage tendencies.
For your paid search campaign to be effective, optimized Quality Scores are essential. Your landing pages are crucial. They are key components of your Quality Score rating.
It is essential to provide relatable, useful and unique content on landing pages. The keyword and the ad's text must be relatable to your content.
You have only a few seconds - at best - to win your visitors' trust through the information you provide. When you request for personal information from your visitors incentivize them to give the information. If you ask them to fill a form or take any action on your site show them the benefits they stand to get.
Share details openly, without violating any privacy rights. Let everyone understand how your business operates.
Go above and beyond on security. Ensure navigation on the website is secure.
Pop-ups are irritating.
Keep pop-ups from interfering with your site's navigation. Confirm that your pages load easily and speedily. This speed and ease makes navigation easy and encourages engagement from prospective customers. High ranks and Quality Scores depend on landing page experience.
Bidding Wisely for Keywords
Why spend more on long generic keywords? Users do not use long terms for searching on Google. Using long generic keywords reduces the traffic to your landing page.
These hitches are not suitable for business.
Don't overlook brand keywords in your Google AdWords management. Bidding with brand keywords will ensure your costs are relatively low while getting familiar with the system.
Do it on a branded term. If you have a specific brand, utilize Google Display Network.
Google AdWords Management: How to Bid for AdWords
Begin with automatic bidding. Here, you can set up a budget daily for every campaign. AdWords takes you to the clicks within that budget. Google's Automatic CPC bidding limits the system from bidding for more than your budget per word.
Here, you have complete control of your account. You can put a limit on your CPC bids. This situation fits for both individual keywords and ad group levels.
A high value for a high bid. A low cost for lower bids.
Factor to Guide You in Choosing the Right Bidding Strategy
Check how many competitors you have in your field for each keyword,
The Quality of the Ad
Experiment starting with higher bids. Going through the ad's performance is better. Higher bids help you see the way the market moves. Then, come back with a better strategy.
The Optimum Position
The first place isn't always the best. Go for the third or fourth if you aim to let your ad show on partner sites.
The Budget to Spend on a Daily Basis
Ask yourself a few questions. How much do you want to spend daily? Get the balance between what you can afford and what you can't. Don't go too low or too high. If your budget is too small, the number of searches covered will be affected negatively.
Follow up on the Competition
A very important part of Google AdWords management is following up on your performance and your competitors.
If you're just starting, observe and learn from those leading in your space. You'll notice that the hierarchy changes. As one ad disappears, another comes up. Some ads stay longer.
High performing ads tend to stay for long due to their high ROI. Advertisers may use one landing page for different ads. Track these changes for you to understand what makes one win and the other lose.
Correct Stratification/Hierarchy of Keywords into Ad Groups
It's vital to arrange keywords in the proper hierarchy in your ad content. For your ad to meet the needs of the user, you must focus on the appropriate keywords.
Organize keywords properly. Correct organization increases your CTR. Properly arranged keywords lead to a higher Quality Score and a lower cost-per-click on your add.
Naturally, you'd enjoy higher ROI.
Keyword grouping is often overlooked. Your Google AdWords management performance is improved by creating better ad groups.
Well-structured groups improve your impact, which increases your Quality Score and decreases your cost-per-click.
Steps to Create Better AdWord Groups
Step 1: Design Top-Grade AdWords Keyword Groups
Initially, the keywords are scattered. With proper research, you'll have an ocean of keywords.
When you are confused on where to begin, focus on your traffic. Design groups based on the keywords driving the traffic. Set your priorities based on your findings.
Make the top-grade group broad. The essence is building a system where there is a significant group that can branch. Smaller and specific subgroups branch from it.
Step 2: Design Subgroups of AdWords Keywords
Design segments from the groups. Create targeted subgroups. The second-grade teams are often more specific, e.g., brands. Optimized, search-friendly websites design third-grade and fourth-grade keyword subgroups for particular and direct query ranges. The query tells you to want the user wants.
Step 3: Optimization of Keyword Groups
Hierarchy is now settled. Proceed to address smaller factors that affect performance.
- Plurals and derivations
- Synonyms and Variations
- Duplicate Keywords
Step 4: Get Better at It
As the business evolves, grow your keyword research and PPC campaigns. Keyword grouping and organization should continue. If you carry out steps one to three only once, your outcome will be at a standstill. It demotes you. Then, everything you have done will be pointless. You'll have to start from the scratch again.
Add to your keyword list as often as possible. Revise your keyword grouping and hierarchy. Remain sensitive to changes in your field and rival businesses.
Researching keeps you relevant.
Match Your Type Settings in Google AdWords Management
Add up a match type for every keyword. It tells the time and the way Google will show your ad.
When a keyword is entered, there is a wide range of formatting options that will determine its match type. Making use of several matches increase the search traffic received by the ad.
If you do not indicate a match type in the settings, Google will choose the default Broad Match. This condition never helps google AdWords management.
Broad match will draw the highest traffic. Exact game propels your ad when the user enters your precise keyword.
If a keyword is added with no additional settings, it falls under broad match. Avoid this by formatting newly entered keywords. This situation would reduce the money wasted on useless clicks.
Incorporating Negative Keywords
Negative keywords keep your ad from coming up when they are used for searches irrelevant to your business. When the audience is uninterested, your ads are kept away. Once you find out negative keywords, you can add them at the ad group level or the campaign level.
When negative keywords are added: irrelevant traffic is scrapped, CPC is reduced, and CTR improves.
For this purpose, the Search Term Report shows the search query your ad triggered. When you want to block a query, choose 'Add as negative.'
The aim of using negative keywords in Google AdWords management is to select search terms that are close to your keywords but indicates people are searching for another product or service.
The Use of Free Conversion Tracking
"Where did all my money go?" is a prevalent question in Google ad management. To avoid finding yourself in such a situation, use conversion tracking. Google's conversion tracking is always a helpful tool. The service is free.
Benefits of Using Conversion Tracking
Display Advertisement Evaluation
Focusing on the fraction of users that click your ad and perform the desired action brings disappointment.
People click on display ads on content sites compared to text ads in SERPs and Google's network. The content site provides information on their topic of interest.
This information doesn't link to buying a product. The ad can propel them to carry out the desired action later. By embracing this conversion, your ad campaign performance becomes fuller.
Optimization of Your Ads by View Through Conversion Data
Track view-through conversion data for all pages and sites you advertise.
This optimization helps you see which ad placements result in view-through conversions and the highest rates.
The information enables you to improve your low-performance ads. A situation achieved by using design and content techniques that have worked.
You can also shift low-performance ads to the pages and sites that have worked. Be careful that your changes do not influence your rates of conversion.
It Saves Your Money
Your capacity for conversions and revenue increases. It is now easier to save money. With a large percentage seeing your pay-per-click ad, not clicking yet patronize you, you pay lesser. Your brand is being built, and the charges are small.
This condition doesn't imply a neglection of optimizing ads for click conversion. If the conversion rate is high, then more revenue is being generated. Hence, the click charges are outweighed.
Test All Your Ad Groups Frequently
In the beginning, you set up many AdWords campaigns. The one that will keep the audience coming is unknown.
There is need to run tests for each group often. For week one, perform three to four tests for every ad group. Delete the hard ones and keep the best. This is a step further to push your campaign forward.
Leave out Non-Yielding Keywords
Some keywords look good, but they engage greater clicks than conversions. The number of clicks may trick you into believing they are essential.
They only end up using up your budget and yielding no conversions. Delete them or substitute better ones for them.
Connect Google AdWords Account to Google Analytics Account
This is one very smart step. The goal here is to view the efficacy of your AdWords campaign from your dashboard on Google analytics. You can also see and track your website traffic.
Google Analytics property analyzes customer activity on your website after an ad click. Connect Google AdWords account to Google Analytics to achieve this.
Ad Extensions Are Very Useful in Google AdWords Management
Ad extensions help you go beyond your ad goals. With it, you can show off new products, disclose your locations and put up extra links. They help create a broader base of reach.
Ad Extensions help you make the best out of the less than or equal to 90-character policy for your overall text.
The addition of an extension to ads appeals to mobile device users. They click on ads to know more about the products or services offered.
This addition helps improve the click-through rate and the Quality Score. It also grows how well your ad is seen in search results. Consequently, there would be a more significant return on investment.
To Wrap It Up
To assess if you are running a successful Google AdWords management, use lead conversion tips. Make your method of running your Google AdWords management a growth driven design that can benefit your business. Focus and follow the right principles serve as a guide towards growth.