The average attention span of web surfers has been rapidly decreasing for years.
Where you would have had 12 seconds to make an impression in the year 2000, you now have less than 8 seconds.
If your website doesn’t make an impression in those 8 seconds, you’ll lose out on a potential customer. If you aren’t making that great impression right now, it’s probably time for a redesign of your website.
You could invest in a total redesign of your website. But while you’ll get some quick results, they won’t last, and they’ll come at a cost.
Luckily, there’s an alternative.
Keep reading to learn about growth driven design, how it differs from other web design, and how it can make a difference for your website.
How Does Growth Driven Design Differ From Traditional Design
When you hear the words growth driven design alongside web design, you might wonder how this differs from any other type of web design.
After all, if you’re creating a website for your business, the goal is always going to be to spur growth. So why would you ever use a type of web design that doesn’t promote this growth?
But while it may feel as though undertaking other web design strategies are helping your business grow, they could also be inhibiting growth and sales at the same time.
If you’ve had the current website in place for a while and aren’t seeing the growth that you want, you’re likely considering a redesign.
But with a traditional web design, you’ll have to stop all progress while web developers are doing their thing.
In the time that your site is down, you’ll experience a drop in traffic. This means lost leads and sales. If your business brings in long-term clients, you could be missing out on landing sales that will generate income for years to come.
Once your new website is ready to go, you can start increasing traffic, leads, and sales once again.
But only until your new design begins to age.
With the rapid change from one trend to the next that happens online, this won’t take long.
Soon your redesigned website that you invested so much in will be out of date, and you’ll have to undergo another redesign. That means suffering through the lost traffic, leads, and sales all over again.
The Difference that Growth Driven Design Makes
The downtime and short-term success of a traditional web design call for a different approach.
That different approach is growth driven design.
Growth driven web design is centered on promoting growth even while a website is still being designed and built. Rather than only focusing on growth after a site is entirely finished, growth starts as soon as the design of a site does.
Growth driven design is a slow process, and it won’t lead to overnight success. When you choose this approach, you’ll be committing to a process that, while time-consuming, can lead to success that lasts.
The Process of Growth Driven Web Design
The process of implementing growth driven web design is a multi-step one. Completing each step will help set your website up for success right from the start, which is what helps eliminate the need for redesigns of your website every few years.
Step One: Strategy
The first step of implementing growth driven web design on your site is creating a strategy.
This strategy should include analyzing your current site and any problems it has and creating a plan for the features that you’ll use to improve your website.
To figure out what isn’t working on your current website, start by running a site audit. This will help you figure out any major issues with your site, like slow load speeds, and tell you more about how your current customer interact with your site.
Once you have this information, you’ll use it to decide what areas of your site you need to work on.
Create a list of features that you’d like to add to your website. Then, rank these features, with the ones that you think will create the next return on investment near the top, and those with the least return near the bottom.
Step Two: Implementing Change
Once you know the changes that you plan to make on your website, it’s time to start implementing them.
The goal of growth driven design is to make adjustments as you implement change. This means that when you add a feature to your site or make a major change, you also need to implement tracking to see how those changes are received by your web visitors.
As you implement a major change and track customer interaction, look for any potential issues. As these issues arise, adjust your approach.
By adjusting as you go, you help ensure that your website is as effective as it can be. Your site continues to improve as you make these changes, which means that you won’t need to worry about it going out of date. You won’t have to worry about a major redesign down the road.
You’ll also get the chance to implement new digital marketing tactics and adjust them as search engine algorithms and web surfing trends change.
Investing in Growth Driven Design
Growth driven web design is a great way to make the most of your investment in web design. You’ll get a responsive website that is constantly updated to meet your customers’ needs.
While this type of web design requires a bit more work upfront, it also helps to keep your site relevant, so that you won’t see a drop in traffic as your site become outdated. It also eliminates the need for a total shutdown while you redesign your site.
Now that you know the difference that growth driven web design can make, it’s time to decide whether it’s the right choice for your website.
If you decide that it is, it’s time to get the help you need to start implementing effective growth driven web design.
Contact us today to see how we can help improve your website’s performance through responsive, effective, evolving web design.