Your sales funnel is destined to fail if the top of it doesn’t bring in sales leads.
For many businesses, the landing page is that essential first step.
It’s also one of the touchiest factors you work with. Fortunately, there are people out there who’ve studied every portion of it.
If you’re willing to learn from the experience of people who are experts at creating incredible landing page conversion rates then you’re in the right place. Read on and we’ll show you four things that will help you get customers to open their wallets for your product!
1. A Smashing Headline
Your landing page is the first presentation of your copy to the world.
Your headline is probably the first thing most people will see upon hitting your page. That means it needs to present the case immediately, even if you’re using long-form copy for your sales.
Your headline should snag your reader’s attention and present a solution to their problem immediately.
This is the best way to up your CTR and keep your bounce rate down.
If you can’t get a potential customer’s attention right away, then you’ve already lost the sale.
2. Declare Your Target Audience
People are going to jump ship if they don’t think your product or service is right for them.
That’s why it’s important to be upfront about who it’s for.
And don’t just say “everyone.” Many people make that mistake and find themselves wondering why their conversion rate is so low.
Niche targeted products sell at higher rates. If you have a weight loss program then define who it’s the best for, if you’re selling a kitchen gadget then point out it will save time for home makers.
You don’t need to get overly tight, but a short section about who the product is perfect for is an essential element for your landing page marketing.
3. A Clear Call to Action
Your call to action is the final piece of the copy puzzle. It needs to be highly visible and extremely clear.
Don’t get wishy-washy. You’re trying to sell something here, leave the soft sales for any affiliates you may work with in the future.
Direct the user to buy, remind them it will solve their problem, and make sure there’s a big, plainly visible button for your customer to click to make it to the next according step.
Without the elements of clarity and visibility, you’re going to lose out on a lot of sales.
4. Social Proof
Social proof is just a fancy way of describing testimonials. When you first start out with your product or service it’s important to collect remarks and comments from your customers.
By peppering them through your copy in the appropriate places you’ll be proving your worth.
People believe others more than they’ll believe you and making sure you can reference the people you’re getting proof from makes it even more viable for the customer.
Adding Up to Higher Landing Page Conversion Rates
If you incorporate the above four elements into your landing page you can make sure it’s stronger than you might have thought possible.
These essential basics are the foundation of your landing page and incorporating them properly is the main basis of improving your landing page conversion rates.
If you’re still unsure, then perhaps it’s time to find a proven agency to handle your landing page.
Check out our services to see what we can do for you!