In order to keep a pulse on the health of your business, you need a quick and easy place to view the KPI's most important to you. The best way is to create a SaaS metrics dashboard.
You're likely monitoring dozens of SaaS marketing metrics, but which ones should you add to your KPI dashboard? Obviousely this will vary depending on your business model, but some simple metrics to begin with are:
One of the challenges you'll face is combining the above metrics into one dashboard as the data comes from multiple sources. There are a few options to consider:
When building your SaaS metrics dashboard, be sure to follow the following tips:
Having all of the metrics that matter in one simple dashboard makes it easier to habitually view. Make sure you always know, on a daily basis, how things are going with your most important KPI's. It's easy to get consumed in the whirlwind of the day-to-day grind, but checking your dashboard often will keep you in tune with the health of your business and focused on growth.
For more information on which metrics to track, how and why, download our free eBook below.