You want to know what your website should be? Your top salesperson! A 24/7 digital machine pumping out leads and sales. A good salesperson is a people person and smooth talker. Knows your product or service in and out. Keeps up with industry news. Is dedicated to you for constant growth. Your website should be all these things and more. So how do we approach to develop such a site?
Large up-front costs
Taking months to complete using a great deal of resources
Project delays & fluctuating budgets
No prototype or testing of what users think
Growth-Driven Design changes our approach and way of thinking about building and growing the website. It minimizes risk associated with traditional web design practices. It promotes continuous improvement and learning to the website. Then as we learn from the results of experimenting with actual users we transfer and inform marketing and sales.
The first stage of Growth-Driven Design is the strategy stage. we’ll develop a rock solid foundation that we can build our Growth-Driven Design process that involves everything from goals & page strategy to wishlist items and an 80/20 analysis.
In the traditional web design process websites launch at the finish. In Growth-Driven Design websites launch right away. No one launches a perfect website on the first go. Launch quickly so you can continue to learn about your users and improve the site.
Your Launch Pad website is live to start on-going cycles to continuously experiment and improve on your website. There will still be a wishlist of impactful items that can be implemented on the site. Cycle steps involve planning, development, learn & transfer.
Throughout the whole process of GDD we utilize tools so your success with website design and development process is beneficial. A few tools we use throughout the process:
Risks are High
Investing into a lot of time
Huge up-front costs
Can become over-budget and delayed
Opinion based project
Often no improvements done
The Right Approach
Launch site quickly
Spread out Investment
On-budget & on-time
Site build based on data decisions.
Site improvement every month.
You'll get excited about some of the benefits when using the GDD design process. Find out why it's going to be better than trying to go through another traditional website design:
Let us show you exactly how we’re going to help you craft a fast launching site and improve it constantly. Simply fill out the form below and we will get in touch with you shortly.