Real Estate Investor Marketing & Leads

Real Estate Investor Marketing & Lead Generation

Lead Generation for Real Estate Investors

Are you struggling to consistently generate enough leads to keep your business moving forward? Lead generation and sales is a pure numbers game. If you’re not steadily adding new opportunities to the top of your funnel on an ongoing basis, you’ll have gaps in sales and business growth.

We specialize in marketing and lead generation for real estate investing companies and have proven campaign strategies to keep your pipeline full.

Our Process

Search Engine Optimization Strategy

Strategy

Get found when motivated sellers and potential investors are searching online. Or, create demand through our real estate investor lead generation campaigns.

SEO Services

Execution

Our experienced team has several campaign options to generate a consistent flow of real estate investor and motivated seller leads. Start getting leads NOW with our marketing campaigns!

Search Engine Optimization Results

Results

Our time tested, proven marketing campaigns have generated ongoing sales for our clients. Are you next?

Proven Real Estate Investor Marketing Campaigns

Are you a real estate investor looking to grow your business? We have campaigns that will generate a steady stream of leads for:

  • Motivated home sellers
  • Cash buyers
  • Real estate investors
  • Property promotion
  • Property management

Our marketing campaigns include: Lead generation through landing pages, Google AdWords, Programmatic Geofence Display Ads, Retargeting and Facebook Advertising.

Stop scrounging for leads. Set your business up for growth with our ongoing real estate investor marketing and lead generation services now!

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Case Studies

Real Estate Investing Marketing & Lead Generation

Real estate investing company helps their clients earn passive income and build wealth from investing in a portfolio of turnkey rental properties.

They needed help generating higher quality leads. We created ongoing marketing campaigns to attract the right prospects and nurture them into quality leads for their sales team.

The Results of Our Campaigns

  • Saw positive return on investment after only six months of working with HookLead.
  • Generating between 10-52 new leads every week
  • Closing 2-12 new sales every month from leads generated
  • Over 80% growth in organic traffic year-over-year
Real Estate Investing Marketing Lead Generation Results

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Traffic & Lead Increase for We Buy Houses – Motivated Seller Lead Generation

Home buyer company wanted to generate more traffic and leads from their website. They were ranking decent organically, but not in Google Maps and missing a lot of opportunities. Leads from organic traffic were sporadic.

HookLead executed an SEO strategy designed to gain placement in the Google Map pack to increase traffic and generate more consistent lead flow from organic search. 

We also designed a website and landing pages with a Google AdWords campaign for lead generation.

The Results of Our Campaigns

  • Averaged ~12% conversion rate and $53 cost-per-lead in Google Ads campaigns
  • 14 targeted keywords ranking in Google Maps
  • Traffic trending-up considerably after new Google Map rankings achieved
  • Increased rankings for over 15 targeted keywords
We Buy Houses Marketing

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What Our Valued Clients Are Saying

“We have received a great return on our investment by working with Hooklead and I’m looking forward to working with Zack and his team for a very long time.”
 
Gregg Cohen, JWB Home Buyers

Lead Generation for Real Estate Investors

We have several different campaign options to generate motivated home seller and investor leads. Our campaigns typically start around $2,499/month including advertising budget.

We generally have 3 campaign options for investors:

  • Google Search Ads: We have proven campaigns we run on Google targeting potential motivated sellers looking for options. We target a range of potential keyword searches so you’re found when those who need to sell quick are looking for options. We’ll work with you to create a campaign landing page, campaign setup and ongoing optimizations and reporting.
  • Full SEM Suite: For investors who need more leads, we run a full SEM strategy that includes Google and Bing Search Ads, Display Ads, Remarketing and Facebook Ads. Leveraging multiple channels at once gives you more consistent lead flow and local market saturation.
  • Local Market Takeover: Want to saturate your market with your brand and ensure you’re getting the lions share of leads? This option is for you.

    We combine our full SEM Suite along with Search Engine Optimization to dramatically increase your online visibility and keep motivated home seller leads coming in consistently.

Ready to get started? Fill out our webform to get the ball rolling!

Request Pricing & Proposal

How much are ineffective marketing efforts costing you? How much of your advertising dollars are being wasted from campaigns that don’t produce a return on your investment? Not having a sound, proven strategy and a team of professionals managing your campaigns could be costing you a great deal.

Stop missing out on potential sales. Talk to us today and let’s take your campaigns to the next level. Fill out the form below to talk to a specialist now!

Google Ads Certified
CRO Certified
Real Estate Investor Marketing

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Common Real Estate Investor Lead Generation Campaigns

We offer several campaign options to generate investor and motivated home seller leads. Here are our most popular service options:

Google and Bing Search Ads:
Be found when your prospects are searching for the services you offer. We research keywords your prospects are searching and place your ad near the top of the results. This sends qualified prospects to your website and campaign landing pages. Search intent is what makes these leads so great!

Display Ads:
Blanket your target market with display banner ads. We combine in-market audiences with keywords and geotargeting, giving you another traffic source for lead generation! Search campaigns are often competitive and can have a high cost-per-click, we typically see display clicks at a fraction of search clicks. Outsmart your competition!

Facebook Ads:
Generate your own demand. Facebook has multiple targeting options that are perfect for reaching potential motivated home sellers and real estate investors.

Remarketing:
Not all visitors will convert. Don’t waste those clicks!

Remarketing is a great way to bring previous visitors back for another opportunity to convert them into a lead. These campaigns are also great for inexpensive branding!

Search Engine Optimization:
Paid search ads are great! You know what’s better? Paid search ads AND good organic rankings in the search engine results pages. 

Let our team help you increase your websites visibility for relevant searches. Generate traffic and leads without paying for each click!

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Digital Marketing for Real Estate Investing Companies​

Updated 10/12/2018

We suggest always beginning with digital marketing plan.

It helps you get crystal clear on what you’re trying to achieve with your digital marketing, helps you build a structure to pursue those goals, and track your progress on those goals. You need a sound strategy in order to generate quality investor and motivated seller leads.

And in the meantime, it makes sure everyone’s on the same page to make the best use of the resources you have at your disposal. This way, you won’t get sloppy, and your message will be focused on your customers.

Still not sold on this? Let’s put it this way.

Most real estate and investing businesses are still unconvinced that they need a digital marketing strategy. They think they’re smart enough or resourceful enough to figure it out as they go.

So if you’ve got a clear strategy, you’re already a step ahead of all of them.

Key Components of Digital Marketing for Real Estate Investing Businesses

So, before you dive into your digital marketing plan, you need to know what makes a successful strategy.

Remember, digital marketing covers a huge range of topics. Your goal with your marketing strategy is to make sure you make the best use of all of them.

If you’re not sure where to start, we’ve broken down seven key components to hit when you’re writing your marketing plan.

Keep in mind this isn’t an exhaustive list. But if you don’t focus on anything except these areas, you’ll have a solid start on a marketing strategy.

SEO

SEO, better known as that thing you need if you want to see more business than Antarctica, is as much of an art as a science.

People also tend to make it harder than it needs to be.

Alright, to be fair, good SEO is hard. But there are ways to incorporate basic SEO without getting into the crazy technical stuff.

Basically, SEO, or search engine optimization, is a series of guidelines and design methods used by webmasters to make websites rank well in Google, Bing, Yahoo and other search engines.

Side note: SEO is not paid. There’s a reason pay-per-click advertising is listed separately.

For local home buyers and investors, ranking in the Google “Map Pack” is going to be your best bet for lead generation. This gives you the opportunity to rank above the page fold, link to your website and display reviews for social proof.

PPC

And speaking of pay-per-click advertising…

PPC is a subset of SEM, or search engine marketing — aka the big brother that’s used to cover SEO and paid search engine advertising.

SEM can cover a lot of things (which you should look into for your digital marketing plan, like paid search advertising, cost-per-thousand-impressions, etc.) but PPC is basically what it says on the tin.

You use tools like Google AdWords to design an ad that will display to targeted viewers based on keywords searched and geographic locations. You only pay when someone clicks on the ad (which is pretty handy for businesses with one eye constantly on the budget).

This is the fastest way to generate motivated home seller and real estate investor leads. Be sure to send your traffic to a dedicated landing page to increase conversion rate.

Social Media

Welcome to the 21st century. You need social media.

People are more active on social media than most other online platforms and websites. That’s useful for your digital marketing strategy because that gives you a lot of time to engage with your potential customers in a place where they’re often more willing to discover businesses.

If you do it right.

Few other tools let you talk directly to your customers. So why wouldn’t you do it?

Facebook Ads are a great way to build your email list, generate prospects and leads.

Content Marketing

You’ve been driven stark raving mad by the phrase “content is king.”

Get used to it. It’s still true.

Content marketing influences almost every other digital marketing strategy. It gives you more SEO real estate to work with, more ways to spin blog content, and more material for your email marketing — the list goes on.

The whole point here is interest. Specifically, garnering the customer’s interest without direct promotion of the business.

Blogging

If you build it, they will come. It doesn’t just apply to baseball fields.

Blogging is essential for your business, especially as a content creation tool for your digital marketing plan.

It gives you a regular stream of content for your customers (great for SEO and social media). It also helps you be authentic and useful to your customers (both of which are important in the era of highly produced social media).

The key here is to provide content that educates your users.

So ask yourself what useful information your business can provide. Let’s say you’re a realtor. Your best bet is to establish yourself as an authority on your neighborhood — local events, places to visit, local news, etc.

Email Marketing

Know what everyone does every single day?

They check their email.

Email marketing is one of the best ways to directly address your clients on a regular basis. You can give them a tidbit of useful information from your blog, show them your services or recent offers and offer solutions to problems that have been nagging them.

Basically, email marketing is your chance to have a direct conversation with your clients on a week-to-week basis.

Think about how happy you are when you get an email from a favorite company, blog or influencer and it gives you an answer to a question you’ve been trying to figure out for weeks. Or if you’ve been looking for new pants and, surprise, a company you subscribe to has a deal going on right now.

Be that for your clients.

Lead Management

And, finally, lead management.

Leads are basically the entire goal of any marketing campaign. They’re the thing that will turn into sales (if you manage them the right way).

That’s where lead management comes in.

It’s how you make sure that the traction you generate with your potential customers with SEO, social media, email marketing, blogging and all your other avenues will do what they’re supposed to do.

It’s how you make sure that instead of talking to yourself, you’re turning followers into paying customers. Better yet, paying customers who want to keep giving you their business, and recommend your business to their family and friends.

Basically, without lead management, you’re cutting all your other strategies off at the knees instead of making money on them.

So if you don’t have lead management as a central part of your digital marketing plan, then really, you’re not pulling out every stop to wow your customers (and your boss).

What Makes a Successful Digital Marketing Plan?

Of course, a killer digital marketing plan isn’t just about dumping all these pieces together into a soup and hoping for the best.

It’s all about having a strategy to reach your business goals. That’s kind of the point of having a plan.

You need to represent your company’s vision and values, but you also want to do it in the best way possible to manage your time and effort while maximizing your ROI.

It’s not enough to just create and optimize content. You also have to manage it, keep your customers’ interest, and know how that content is performing for you.

Here are four tips to keep in mind.

1. Manage Your Online Presence

Your website, blog, and social media accounts are the building blocks of your online presence.

If you don’t know how you’re appearing to your customers, or consciously cultivating how your customers perceive you, then you’re not doing your digital marketing plan any favors.

This isn’t just about the consistency of messaging. It’s also about making sure your digital presence is well represented regardless of what platform you’re on. This means optimizing for mobile use as well as desktop, or playing up the strengths of your respective social media accounts, or keeping your blog focused.

The key here is to go in with a plan. For social media especially, it can be easy to spray and pray. But a social media plan will save you a lot of time, effort, and money.

2. Create Online Engagement

Of course, it’s not enough to talk at your clients. You want them to take part in a conversation with you.

More importantly, they want to feel like their input matters to you.

So when you put out content on your blog, it’s important to create an avenue for your clients and readers to respond. If you’re posting a photo on Instagram, engage your viewers by getting them involved in a conversation.

It’s all part of being authentic. If your viewers feel like there’s a real person behind the brand that they can connect to, they’re more likely to feel connected to your brand and thus willing to do business with you.

3. Measure Performance

Oh come on, you didn’t really think you were off the hook here, did you?

There’s no way to measure if your laundry list of strategies are working if you don’t have metrics in place to measure the success of your digital marketing plan.

There are a couple of tools out there that make your life easier on this front, like Google Analytics. You should also be tracking engagement on your social media accounts (beyond just likes and retweets) and watching your blog engagement.

Of course, it’s not always as easy as sending an ad into the world and watching the numbers. Sometimes, you need an expert.

4. Automate Your Marketing

Disclaimer: automating your marketing makes your life approximately five million times easier. But you also need to be careful with how you do it.

Smart marketers know how to use an automation system to their advantage. These marketers will let the automation system take care of the smaller details so it’s easier for them to watch the big picture.

For example, using an automation system to put out leads for you so that you can focus on nurturing the leads it generates and customizing next steps based on how that new content performs.

But you need to make sure that you meter automated content with authentic content. Eventually, your users will figure out there’s a robot behind every post, tweet, and email they see, and they’ll lose interest.

Build a Digital Marketing Plan that Works

Think you’ve got a digital marketing plan that will knock it out of the park?

Great. Let’s make it even better.

We make sure that when real estate investors and motivated home sellers start looking, you’re the one they find. Our campaigns make sure the leads keep coming with lead generation, SEO, lead nurturing, web design, and more. And our results speak for themselves.

If you’re looking to grow your business, why would you go anywhere else?

If you’re ready to put your business on the path to success, we’re ready to hear from you. Contact us to get a pricing proposal today.

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