Growth Driven Design
A smart approach for website growth
Gone are the days of traditional website design where you spend an enormous amount of time trying to perfect a new website for launch, and then after find your site sitting on the web without any major updates. Growth Driven Design is the methodology and process of crafting a website that goes through continuous design & marketing updates based on data-driven decisions.
Growth Driven Design minimizes the risk of the design and development process of “we need this page, that page and even this page before we can launch”, prolong time frames and the unknown of how it actually will perform. When focusing on analysis of your audience and data combined with agile development we can establish phases. Phases that speed the process of building a starting point for your website and continuing improving the site based on strategy decisions. Growth Driven Design drives results in lead generation and engagement.
There are three core principles within Growth Driven Design:
- Work to avoid the risks of traditional web design
- Continuously learn and improve
- Inform marketing and sales (and vice versa)
If you take a project approach of Growth Driven Design the process would be broken into two phases.
Phase one focuses on strategy, wishlist & launch pad website. Strategy will focus on developing your foundation. Which are based on buyer personas, goals & research. From the strategy sessions we’ll develop a wish list of every impactful, creative and innovative idea that you’d like to include on the site. This will lead to what we call the launch pad website that is based on 20% of your wish list ideas that will make an impact. A launch pad website gets launched quicker and allows you to continue to learn about your users and improve the website design, pages and lead generation.
Phase two begins the Growth Driven process where you will go through on-going cycles of experiments, learning and improvement on your website. You’ll plan, develop, learn and soon transfer what you’ve gathered into other business marketing objectives like email or sales scripts.
To really get you thinking you have to know that your website is your working salesperson within your marketing arsenal. You want your salesperson to be up-to-date, constantly training and improving their sales process. Growth Driven Design is the website design and development process that will allow you to have a website that’s impactful with your marketing goals. It’s geared to attract and help your customer base. If you want to learn more and get the complete process check out our eBook that we offer here.