Attract More Prospects
Did you know that when you use targeted content marketing, for every dollar that you're spending, it has the potential to generate three times more leads compared with traditional marketing? We live in a digital landscape now, which means that as a software company, you've got to keep up with businesses that are digital-savvy. Most of your customers are going to jump online to find the answers they're looking for.
So if you want to be found by your target audience online, you need a personalized, educational, and authoritative content marketing strategy to get your software company noticed in the right way. It's also about positioning... you want potential leads to be familiar with your brand and that only happens when you're actively building the know, like, and trust factors. Content marketing is one of the best ways to do this.
When you add content marketing into your overall marketing and sales mix, your business can create a funnel of endless, qualified leads.
The Right Strategy
Content marketing isn't just about running ads, writing blog posts, or posting on social media. It's about leveraging the right systems to get the best results. You'll gain the best exposure online when you incorporate content marketing that is SEO-driven. When you have the right keywords in the right channels, you're able to get in front of your audience at the right time and increase leads and sales.
While there's a large focus on Google, there are other channels to consider when it comes to building out your content marketing strategy. We'll delve into the right mix based on your business goals and craft a strategy that is tailor-made for your software company.
Our keyword & competitive research will uncover the best content opportunities for our professional team to create & publish for you.
Results-Driven
Our experienced team will create and execute your new content marketing strategy built to drive results. With our content and strategy developed for your specific business needs, you can count on more traffic and conversions in as little as six months!
We are results-driven. We don't launch a content marketing campaign without first looking at where you are right now and understanding where you want to be. Data and metrics are what help us understand how well your strategy is doing, and if the results aren't there, we know exactly what to do to pivot.
We have built long-term relationships with key players that support software companies, such as HubSpot and Google. We integrate seamlessly with the systems that you use on a daily basis.
If you're ready to create a custom content marketing strategy for your software company, our 10+ years of experience is on hand to support you now.
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