Know where you stand. Discover how your SaaS company stacks up across every stage of the funnel — from lead gen to retention — with updated KPIs, benchmarks, and performance insights for 2025.
Benchmarks give you the context your data is missing. They tell you what "good" looks like, what "great" feels like, and where you might be falling behind.
In SaaS, where the smallest funnel friction compounds into lost revenue, benchmarks give you the strategic perspective needed to:
This page focuses on 2025’s most up-to-date SaaS growth benchmarks, so you can compare your performance against real numbers across acquisition, activation, and retention.
Across the industry, the average lead conversion rate from visitor to customer sits around 3–5%. Top performers reach 8%+
What is the average lead conversion rate for SaaS?If you’re below 3%, it’s a clear opportunity for CRO, UX testing, or deeper nurture sequencing.
Focus is on proving product-market fit, generating consistent acquisition, and activating users. Benchmarks swing wildly.
Efficient growth becomes key. CAC, activation, and retention need optimization to prep for scale.
Expansion revenue, multi-product strategies, and churn reduction become dominant.
Benchmarks should inform your next move, not distract you from it.
Benchmarks alone don’t build your roadmap. But they show you where to start.
Ask:
Benchmarks should inform your next move, not distract you from it.